Strategy Medical Lead - London, United Kingdom - Omnicom Health Group

Tom O´Connor

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Tom O´Connor

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Description

Overview:

Strategy Lead (medical)

Competencies 360 review

Reports to
Head of Strategy


Position summary

  • Lead on all things medical on accounts across the agency
  • Lead on brand and communication planning for assigned accounts
  • Be a key point of contact for clients, actively lead in client discussions
  • Produce and interrogate data from multiple sources and build a coherent argument to support the client business strategy
  • Support the wider Agency team in writing creative briefs and briefing
  • Have an informed enthusiasm for the possibilities opened by new technology and methods of communicating

Key capabilities

  • Exceptional medical and brand knowledge which engenders trust and strong relationship with clients
  • Ability to quickly find and synthesize key insights
  • Ability to think creatively is a must, but also inspires and leads on new ways of doing things
  • Finds opportunities and is solution focused
  • Champions what is best for the brand and the client
  • Ability to manage pressure and deadlines
  • Consummate team player
  • Confident communicator and leader speak positively of others (both clients and colleagues)

Position Requirements

Creativity

  • Looks beyond the commonly accepted approach and seeks opportunities for modifying or adapting existing practices. Where possible, pursues new ideas or innovative approaches
  • Has a passion and respect for the creative thinking process and role of planner as creative catalyst within it
  • Ability to translate strategic insight and thinking into a clear completing direction for creative development
  • Ensure campaign and brand strategy allows for the greatest opportunity for creative ideas
  • Help lead creative development, ensure teams are moving in the right direction and that the work is 'on brief'
  • Confident in leading the strategy for Network Brands/Pitches, ensuring the thinking and creative is strong, compelling and effective
  • Combines ideas in unique ways or demonstrates good creative judgement/intuition and can discuss issues with sensitivity

Productivity

  • Follows processes to ensure flawless execution
  • Completes work in a timely and professional manner
  • Organizes own work to achieve maximum productivity in line with account requirements
  • Exceedingly responsive to clients' and stakeholders' needs

Relationships/Communication

  • Take responsibility for the relationship with senior clients, and builds relationships across the client business (e.g. medical affairs in addition to commercial)
  • Practices and models collaboration within department and other teams
  • Recognizes and handles difficult relationships with courage and confidence
  • Has an empathy with the creative thinking process
  • Uses strong verbal, written and facilitation skills to effectively communicate internally and with clients

Knowledge and Skills

  • Has a thorough understanding of the client's business and contributes to client's broader business strategy
  • Can originate brand and campaign strategy, in response to different objectives
  • Ability to develop short term and longerterm strategies; campaign/ quarterly/ annual and multiple year planning
  • Deliver an authoritative view on communications strategy, based on channel knowledge and understanding of how best to engage the consumer, and leverage the creative ideas
  • Writes succinct, single minded, fresh and interesting creative briefs for any objective
  • Has a great technical research understanding and can turn insight into ideas
  • Actively identifies and improves agency processes and ways of working
  • Champion's an integrated way of working in pursuit of behavioral changing ideas

Management and Leadership

  • Is seen as a role model by peers and others providing continuous support across all departments, especially account management and copy
  • Demonstrates ethical behavior and good judgement
  • Helps to create environments where the Four Freedoms are supported
  • Freedom to Fail, Freedom from Fear, Freedom from Chaos, Freedom to Be
  • Provides feedback in a timely manner to all team members
  • Effectively mentors/line manages team members
  • Demonstrates ability to face problems head on, acting when needed

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