Marketing Co-ordinator - Market Harborough, United Kingdom - G Touring

G Touring

Verified Company

Market Harborough, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Changing lives through travel
At G Touring we're passionate about travel and we love exploring the world with our customers. Our goal is to make a difference in the destinations we travel to and the people that live there. G Touring operates two market leading touring brands, Travelsphere and Just You.

Travelsphere has been discovering the world with its customers for nearly 60 years whilst Just You is a dedicated solo brand operating for over 20 years.

G Touring is built on the mission of "Changing People's Lives Through Travel".

Leading the way in guided touring holidays, Travelsphere takes its customers all over the world and is centred around the customers' shared experiences.

Just You's collection of worldwide guided touring holidays has been designed exclusively for solo travellers and we help all our customers to have unique experiences and create memories that will last a lifetime.

G Touring is the touring division of Bruce Poon Tip's group of companies, which also include G Adventures and Tru Travels.

Our mission is change lives through travel and we do that through our Cares programmes that runs alongside our not-for-profit partner, the Planeterra Foundation to ensure that the communities we visit benefit from tourism.

We are always looking for people to join our team who have a desire to go above and beyond for the customer to deliver excellence, who have a passion for travel, who are bold and fearless and love to share their experiences and learning.

Marketing Co-ordinator

Location:
Based in our office in Market Harborough.

Working Hours:

Full-time permanent role working 37.5 hours per week 09:00 am-17:15 pm Monday to Friday with 45 minute lunch break.

Purpose of the role:

Reporting to the Marketing Manager this role's primary focus is to manage the implementation of the company's marketing initiatives for the Just You, Travelsphere and G Touring Brands to ensure the correct product placement to drive sales, in an extremely competitive market.

In this role you will:

Implement all assigned multichannel marketing campaigns for the business brands to agreed brief and budget.
Ensure that all marketing creative has the brand tne of voice and is within brand guidelines.
Track expenditure against budget fr each marketing campaign and reporting the effectiveness of each marketing campaign to the Executive Team.
Develop multichannel communications plans for supporting the launch and promotion of all key products via all channels.
Share cmmunication and progress of marketing initiatives with the broader G Touring team.
Manage and implement social media plans across all business groups to support brand messaging.
Monitor market trends and analysing responses for all marketing campaigns and offer recommendations/proposals to improve future campaigns, based on learnings & ROI.
Ensure all marketing efforts serve to achieve immediate and longterm business goals identifying and executing improvements for processes and content.
Attend shows and events as required.
Work with external agencies as and when required.

To be successful in this role you will:

Have experience in implementing integrated marketing and brand campaigns and have a significant track record of delivering marketing strategies.
Have executed and managed online and offline campaigns
Be commercially savvy and happy to analyse data from internal and external sources.
Have strong written and verbal communications skills.
Be able to keep calm under pressure with a high degree of flexibility to meet the demands in a fastpaced environment with tight deadlines
Be passionate about multichannel marketing and producing content across multiple sales channels.
Take ownership for delivery of projects to time and quality.
Challenge the status quo and drive change and growth.
Ideally have experience in the travel industry.

What's it like to work here?
Our culture is more than just some words on paper

It's who we are:
how we think, what we value and how we behave.

It drives us to be better for our customers and our team, and to ensure an inclusive and forward-thinking workplace for all.

Why work with us?

Be part of something greater than yourself.
We're all about "you" being the best you can be and we want you to be yourself too.
You'll have access to Vocational Learning Support
Every year the opportunity of a "Learning Journey" to learn about our holidays and to meet our customers
Up to 5 dedicated learning days towards your Vocational Learning or Learning Journey.
Freedom to accelerate / drive change
A genuine 'one team' approach where everyone counts and everyone is welcome at G Touring.

We offer you

A competitive salary
Generous holiday allowance 25 days plus Public Holidays. You can also purchase additional leave up to 2 of your normal working week.
We think it's important that there is always