Marketing Researcher - London, United Kingdom - Huntress

Huntress
Huntress
Verified Company
London, United Kingdom

4 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

A global Software Company based in London is seeking a Marketing Researcher to join their team on a contract basis for 12 months initially.

Duties

  • In charge of researching all aspects of the market on behalf of their organization.
  • Responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates.
  • Create detailed research reports and generate conclusions based on their findings.
  • Work closely with product teams to identify research topics, sharing information with other researchers, and working with design, product marketing, product management, content strategy, and engineering teams to develop more effective company offerings.
  • Conduct inperson, telephone, and online assessments to gather opinions on the products and services offered by their company.
  • Strive to communicate results and illustrate suggestions in compelling and creative ways.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Skills:


  • 7+ years of marketing experience, including 5 years of specific research roles, (ideally with some tech industry experience but this is not absolutely essential)
  • Specific research experience within the B2C space
  • Significant experience and evidence of turning research outcomes into actionable insights to drive business strategy and positive (measured) outcomes
  • Experience in analytics and the ability to partner with the analytics team to shape and strengthen the research plan and findings
  • Experience in building out customer segmentation and personas
  • Experience in a mix of long and short term research methods there will be at times a requirement to turn research around in short spaces of time (e.g. a few days), so experience of doing this will be critical. Experience with a diverse range of qualitative and quantitative research methodologies such as 1:1 interviews, focus groups, surveys, conjoint, segmentation, max diff, etc.
  • Experience in brand metric and perception modeling and examples of creating actionable insights using data points.
  • Strong analytical and problemsolving skills with clear examples of using data for customer insights, measurement, ROI analysis and recommendations.


Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

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