Associate Director of Communications and - Bishop Auckland, United Kingdom - The Auckland Project

The Auckland Project
The Auckland Project
Verified Company
Bishop Auckland, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

The Auckland Project


Over the last ten years, Auckland Castle and its gardens, the Faith Museum, Mining Art Gallery and Spanish Gallery have been built to combine many attractions within one northern town.

With outstanding architectural, industrial and cultural heritage, Bishop Auckland is on the cusp of a new era:
to become a visitor destination of renown.


The Auckland Project venues play an enormous role in the town's regeneration, committed to telling its stories and phenomenal history.

By making Bishop Auckland a better place to live, work and visit, we will benefit the local economy, generate wellbeing, create jobs and skills-building opportunities and build pride in our wonderful town.

And, of course, we will provide incredible encounters with art, culture and heritage to everyone who visits our venues.


We want everyone in the region and beyond to be able to participate in and benefit from our cultural life and economy.

But very few people know about us, or about the importance and heritage of Bishop Auckland.


The role purpose


As our new Associate Director of Communications and Partnerships, you will help us to overcome three challenges: the articulation of who we are, what we do, and how people can become involved.

It is a crucial role in our long-term sustainability - which rests on diversifying our income streams, and building our audience.

Through the development and execution of integrated marketing, communications and fundraising strategies, your work will establish our brand, and bring about real change in how audiences are invited to engage with our collections, gardens, galleries and spaces.


Responsible to the Chief of Staff, you will work with three other Associate Directors (Estates, Operations and Heritage & Engagement) to form a new level of management within the organisation.


As an exceptional storyteller, we'll look to you to coordinate the articulation of who we are, driving footfall, corporate partnership and donations, both physically and digitally, and extend the reach, impact, reputation and revenue of the organisation.


Meanwhile, as a member of our senior management team, you will help us build a strong and supportive management ethos and team culture across our different sites and departments.


Context


The Auckland Project has a vigorous five-year financial plan, the success of which rests upon large-scale events, public programming, and using our budget wisely to promote our venues and attractions.

We also have new opportunities to partner with external stakeholders to promote Bishop Auckland as a destination, and to launch new offers - weddings, events and corporate social responsibility programme.

The North East is also changing rapidly. There are new opportunities in the region for partnership, promotion, training; for filming, investment and collectively building awareness. Storytelling and partnership development are at the heart of this role.

We are looking for a leader who is a collaborative and creative thinker; with extensive experience of partnership formation, fundraising and/or communications, preferably within the heritage and/or arts sectors.

The responsibilities of the role are broad and involve blending together strands of strategy which currently exist, developing new ones, and creating a cohesive plan which will allow us to succeed commercially at the same time as conveying who we are appropriately and consistently.


As the lead of a newly formed Department bringing fundraising and marketing functions together (currently four full time and one part-time role) the post holder will need to get to grips with the challenges and opportunities of promoting a multi-site attraction to varied and diverse audiences.


To be successful in the role, the post holder will need a thorough understanding of multi-site, multi-product marketing, fundraising or communications.


Key Responsibilities

Developing and delivering strategy

  • Support the CEO and our founder in liaising with external bodies to build and enhance The Auckland Projects' profile and influence.
  • Lead our communications activities, ensuring we know and understand our audiences and communicate and promote our identity effectively to our audience(s) in order to secure and increase visitors and investment.
  • Help inform plans and ensure accurate reporting to stakeholders and the Board of Trustees.

Management

  • Set the vision for a team of marketing, social, content and creative experts (staff and external consultants) as they develop engaging campaigns and content for multiple audiences
  • Give clear direction, support and guidance to the team, instilling efficient organisation processes and regular reporting
  • Propose new hires/contractors as appropriate, undertaking recruitment, conducting team reviews and activating development opportunities.

Development

  • Lead strategic and compelling communication of The Auckland Project narrative, raising awareness of our work, en
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