Paid Media Manager - Bristol, United Kingdom - Walker and Sloan Ltd
Description
Walker and Sloan are proud to be working with a e-learning client in Gloucestershire. Due to some fantastic growth they are now looking to bring on a Paid Media Manager on a full time basis.
People are at the heart of everything we do and the key to our success, so it's important that we recruit individuals who share our values.
And you need to be proud to be part of something bigger, working with others will come naturally to you.
Once you join us, we'll help you develop and grow in a supportive environment, as part of a close-knit team that likes to have fun.
Our open and welcoming offices are not only a great place to work but somewhere to build careers and lasting friendships.
Can you see yourself helping us take our growth to the next level? We invite you to come and discover for yourself the exciting future ahead of you.
Reporting to:
Global Paid Media Manager
The Role
This person will work closely with the Global Paid Media Manager to execute all paid media in the UK and support our rapid expansion plans in the United States.
We lead the way in developing award-winning People Operations, Learning and Talent Managementsolutions for global brands including Aston Martin, Nestle, McDonald's, Morrisons, Barclays and many more.
The Perks
Our comprehensive benefits package reflects the importance we place on employee wellbeing:
- Private healthcare with Vitality Health
- Company bonus scheme
- Performance incentives, including ski trips, spa days and fine dining
- Perkbox
- Cycle to work scheme
- Pension
- 25 days paid holiday + bank holidays + birthday
- Flexible working from home
The Role
- Identify paid media opportunities to increase lead volumes
- Implement relevant tracking codes in GTM
- Scope, plan, & create market leading PPC campaigns that outrank the competition with support from the Global Paid Media Manager
- Run regular keyword research
- Work with the content team to create content for campaigns
- Provide PPC insights into the Global Paid Media Manager, highlighting areas for improvement, expansion, and continued success
- Work with the Global Paid Media Manager to continuously optimise all ad accounts
- Highlights opportunities on the website for CRO
What We're Looking For
- Current knowledge of PPC practices and techniques is essential to this role.
- A resultorientated, selfmotivated, and strategic individual who is dedicated to process improvements.
- Confidence in managing technical aspects of PPC and paid media platforms used to generate, distribute, and report on leads.
- An analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams.
The Skill Set:
- 3+ years experience in managing large PPC accounts
- B2B experience is essential
- Be an inhouse expert for all platforms; Google Ads, Microsoft Ads, LinkedIn, Facebook and Instagram
- Create engaging ads to promote Kallidus products and generate leads
- Good experience with GoogleAnalytics and Data Studio
- Knowledge of landing page optimisation to improve conversions
- Ability to contextualise data and communicate results
- Knowledge of social media and SEO to enable you to work with the wider team to optimise campaigns
- Experience running PPC campaigns in North America is advantageous but not essential
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