Marketing Executive - London, United Kingdom - Clearstate Pte. Ltd

Clearstate Pte. Ltd

Verified Company

London, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Introduction:

The Marketing Executive
Paid Social role offers a unique opportunity to join the Acquisition Marketing team at The Economist on a 7month fixed term contract. You will be working on one of the most advanced and exciting accounts in Social Media globally. The team's mission is to bring new site visitors, registered users and readers into our orbit at scale. As a Marketing Executive, you will assist the Marketing Manager and a Senior Marketing Executive with the coordination of campaign activities across Meta, Twitter, LinkedIn and TikTok.

Accountabilities:

Ensure campaigns are implemented on time, to budget and under quality controls.
Brief and liaise with our media and internal and external creative agencies
Brief and ensure the correct creative, landing pages, UTM coding, prices and offers are used
Monitor, analyse and optimise the weekly performance with the agency, recommending/alerting action where needed
Outline to the media agency weekly tasks and priorities
Perform regular health checks (eg. URL redirections, ad copies, internal reporting)
Proactively seek out new social media trends and marketing opportunities including:
Media selections, advertising networks, ad units, marketing and technology trends, audience segments and methodologies that can be tested and developed globally
Work closely with:
Media agency, to compile results and ensure they deliver timely campaign reports
Data and Insights team, to create new reports that provide indepth analysis
Editorial Social team, to ensure the bestperforming content is promoted
Social Media partners (Meta, LinkedIn, TikTok, Twitter, etc), to ensure the activity is always firstinclass
Ensure campaign costs are accurately allocated in finance trackers and that the finance reports are updated each month

Experience, skills and professional attributes:

Experience in paid social media buying across contentled marketing campaigns and/or direct response campaigns with capabilities in:
campaign planning and set-up

- optimisation and reporting
- budget management (desired)

Have competency with biddable digital platforms: Meta Business Manager, Twitter ads platform, LinkedIn campaign manager and Tik Tok for Business.
Some experience with analytics, tracking and attribution technologies (GA, Google Data Studio)
Knowledge of Excel, PowerPoint, Google Suite (Docs, Slides etc.), with strong attention to detail
Keen interest in current affairs and keeping up to date with global news
Fluent in written and spoken English
Good communication and presentation skills
Crosscultural sensitivity and the ability to perform effectively in an international environment
A strong desire to learn and develop in direct response marketing. And take a creative approach to problemsolving
A team player who is flexible and committed to reaching team goals and targets
Enjoy collaborating with others to find innovative solutions