Marketing Communications Consultant - Peterborough, United Kingdom - Caterpillar

Caterpillar

Verified Company

Peterborough, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Career Area:

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other.

We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities.

We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Job Title:
Marketing Communications Consultant - Digital Marketing

Salary/Grade:
£45k - £68k

Location:
Peterborough

Benefits:

25 days annual leave,
Up to 10% bonus

Contributory pension scheme

Caterpillar will double the employee's contribution Up to 10%

Contributory share scheme

Caterpillar will match 50% of the employee's contribution.
Optional flexible benefits including access to health and dental care plans for family members, EV car lease, holiday purchase.

Flexible working arrangements will be considered for this role, in-line with the needs of the business.

Sponsorship & Relocation is not supported for this role .**
About IPSD:
Job Purpose:

This position will act as a key digital marketing enabler within the Global Marketing Communications team for IPSD.

The Marketing Communications Consultant - Digital Marketing will help support IPSD's marketing campaigns and activities for the Perkins and Cat brands, their marketing initiatives, engine ranges, parts portfolio, and product support initiatives.

Job Opportunity:

An exciting opportunity to support the digital marketing of two global brands, Perkins and Cat, playing a key role in the development of new and innovative methods of interacting with key customer segments around the world.

They will have a key role in the development of the division's use of digital platforms and tools to drive sales growth with the engines and parts arenas, as well as contributing to the success of the leads and opportunities pipeline for the business online.

This person will play a key role in the development of new and innovative methods of communicating with key customer groups around the world, delivering global marketing campaigns, multi-media project, parts marketing initiatives and management of third-party agencies.

You will closely with cross functional team members as well as wider Marketing and Services teams across the Caterpillar enterprise.

You will work alongside the Regional Marketing team to provide support for digital campaigns and creative agencies to promote the Perkins and Cat brands, parts marketing initiatives and engine ranges.

What You Will Do:

Work with Web Analytics team to measure and report on digital marketing performance and use this data to drive continuous improvement.
Build strong relationships with Digital Services across the Caterpillar Enterprise, ensuring that our divisions requirements are built into corporate initiatives and to leverage corporate digital tools and initiatives that can be implemented within the Division.
Advocate digital marketing best practices.
Ensure that corporate, distributor and dealer marketing material is in line with corporate brand standards.
Develop relationships with digital agencies / vendors and be involved in vendor selection process.
Play a key role in supporting the Global Communications team with the delivery of major new marketing initiatives.
Communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate.
Assess new digital platform technologies, tools and techniques and regularly review in line with strategy for best fit for the business, including social channels.
Build relationships with other Marketing Teams across the Caterpillar Enterprise, sharing best practice and utilizing corporate solutions for the benefit of the Perkins and Cat Industrial engine brands.

What you will have:

Customer Focus:

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Working Knowledge:

Communicates the importance of customer needs/expectations and commits to resolving them.
Researches and verifies customer needs and expectations.
Meets regularly with customers to understand their wants, needs and expectations.

Collaborating:

Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Level Working Knowledge:

Demonstrates experience participating in productive collaborative processes.
Under guidance, initiates collaborative meetings.
Helps promote collaboration across generations, functions, regions, and levels.
Helps solve business problems and meet business goals through collaborative processe