Head of Marketing - Lechlade, United Kingdom - The Lakes by Yoo

The Lakes by Yoo
The Lakes by Yoo
Verified Company
Lechlade, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

The Lakes by Yoo is exclusive private development, spread across 850 acres of woodland, meadows & lakes in the Cotswold water park.

Established for over 15 years, we build unique, luxury lakefront and woodland second homes. The estate also includes the Award-winning Orchard Spa, and numerous clubhouse buildings.


The Estate is fully serviced with 24hr security, Concierge and Guest Services team to help with all resident and guest requests.

The Estate is home to several communal spaces and facilities including a full-service spa and gym, tennis courts, a bird hide, a lakeside café bar, and a zip wire.

A range of activities such as kayaking, yoga, fishing, bushcraft, and kids' clubs are available to all residents and guests on a daily basis


The Head of Marketing will be responsible for the day-to-day marketing administration ensuring all work is done in line with the brand strategy for The Lakes by Yoo.

You will hold responsibility for all areas of marketing for both rentals and sales, whilst supporting offline creative design which includes in house collateral and external advertisements and promotional material.

You will also be responsible for driving the social media and digital marketing strategy in line with our 3rd party partners.

All of which must be managed within brand guidelines and to the standards of a luxury resort.


KEY RESPONSIBILITIES

Responsibilities to include the below but not exclusive to:

  • To be creative in your approach and to be able to think outside the box in order to deliver the brief
  • To take full responsibility for the Marketing including print, digital and strategy
  • To write and deliver the marketing plan in conjunction with the onsite team and present to the Directors
  • To manage all the marketing software in line with company standards
  • To be responsible for the management of the databases
  • To attend the weekly forecast meeting in order to deliver the marketing strategy
  • To hold monthly meeting with key Heads of Departments to deliver marketing plan
  • To produce a monthly report of all marketing activity and results
  • To be responsible for all social media for both the letting and sales accounts
  • To drive the monthly marketing calendar and deliver the plan
  • To take full responsibility for the website, it's content and the software
  • To manage the external marketing partnerships and drive forward
  • To manage our SEO and PPC campaigns and be involved with the monthly strategy
  • To be responsible for updating of all external website to endure that offers and details are up to date
  • To be able to use the appropriate software in order to create in house literature, adverts and other promotional material.
  • Carry out weekly/monthly eblasts in line with the plan
  • To be responsible for delivering the weekly newsletter and its content
  • To constantly seek new alternatives to stay ahead of the competitor set
  • To drive the Estates marketing content through video and photography
  • To manage the marketing budget
  • To deliver world class excellence at all time through the marketing and never compromise the brand
  • To support the Estate Management of day to day activities, especially in accordance with Fire, Health & Safety Regulations and Employment legislation
  • To support and attend all planned training activities as appropriate
  • To actively promote Service Excellence

Experience & Qualifications

  • 24 years of handson Marketing experience.
  • 24 years of Hospitality background

What we offer:


  • Health Insurance
  • 33 days Holiday
  • Contributory Pension

Benefits:


  • Free parking
  • Onsite parking
  • Private medical insurance
  • Sick pay

Schedule:

  • 12 hour shift
  • Monday to Friday
  • Weekend availability

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Ability to commute/relocate:

  • LECHLADE: reliably commute or plan to relocate before starting work (required)

Experience:


  • Marketing: 3 years (required)

Work Location:
One location


Reference ID:
Head of Marketing
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