Digital and Visual Creative - London, United Kingdom - Earthsight

Earthsight

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Salary:
£36-£40k, depending on experience

Location:
Bethnal Green, London (hybrid work)

Full-time, with flexible hours and some homeworking considered. Part-time (4 days/week)

Earthsight is looking for a Digital and Visual Creative with a discerning creative eye and a
passion for driving change to join our small team. You may have a background in NGO
communications. Or you may be a creative professional with a background in putting graphic
design or film to the service of a good cause, with strong writing skills and a good
understanding of how Twitter and other social media platforms work.

Earthsight is a non-profit organisation dedicated to researching and investigating
environmental and social crime and injustice. We use cutting-edge investigative methods to
uncover and expose wrongdoing. Since emerging as a fully-fledged organisation in 2016, our
reports have garnered headlines, won awards and triggered major changes by governments and
corporations.

We seek to create positive change both indirectly via the press but also by bringing our
messages directly to key decision-making audiences through digital means.

Working closely with the rest of the team, you will help devise and disseminate strategies to
help our investigations and campaigns reach decisionmakers and other key audiences across
online platforms. Our investigations are often accompanied by arresting graphics, cover images
or film trailers, and you will also take the lead in expanding and improving our use of
engaging visual content in our stories and on social media. You will be line managed by
Earthsight's Senior Media Advisor and Editor.

the UK and able to come into our office in London regularly, but visa sponsorship is available.
Flexible working will be considered, as will some element of homeworking. Truly exceptional
Earthsight is an equal opportunities employer and is committed to ensuring careers in the
charity sector are open to all. We value difference and believe it enhances our capabilities.
backgrounds.

Tasks and responsibilities

Digital media

GOAL:
Expand Earthsight's own independent profile and voice through direct
communication with specialised audiences through our website and social media channels,
increasing the size and quality of our targeted audience and deepening their engagement with
our content

Develop strategies for improving the organisation's direct communication, for approval by
management, and implement agreed strategies in close cooperation with other key staff including
the Senior Media Advisor and Senior Policy Advisor
Develop and maintain a cutting-edge understanding of best practice in the use of social media
and direct communications to reach specialised audiences

Manage Earthsight's website and social media channels: upload content, oversee design
upgrades and use of visual material
Run paid and organic social media outputs - from drafting copy to setting up paid social
media advertising and developing digital strategies
Monitor relevant analytics, both quantitative and qualitative, and work with other staff to
use intelligence gained to prioritise communications strategies and ensure we are reaching key
audiences
Directly engage and reach out to relevant stakeholders on social media where appropriate
Manage Earthsight's direct mailing lists and seek to proactively build these

Creative lead

GOAL:
Ensure that Earthsight is at the cutting edge in its intelligent use of the
visual arts to increase attention to and improve understanding of our stories among key
audiences

Oversee production of short films and trailers to accompany outputs and increase social media
engagement by key audiences (including through identifying, contracting and managing external
consultants)
Coordinate production of other audio-visual materials to accompany outputs and increase
social media engagement, including graphic art, map and supply chain graphics and short
animations, and podcastsAssist with the layout/design of major outputs, both in digital and print/PDF form, including
with the assistance of external consultantsManage Earthsight's library of photographs and film, and research and obtain rights for use
of third-party photos and film as required

Person Specification

Essential

Minimum four years' relevant experience - ideally in a non-profit setting

Excellent written communication skills:
able to produce compelling, persuasive, concise
written material for targeted audiences

Understanding of visual storytelling:
an eye for design with concrete examples of relevant
work and an innovative and creative mindset

Strong interpersonal and oral communication skills: confident presenting information to, and
liaising with, multiple teams
maximisation aimed at key audiences
Understanding of what works on social media to engage policymakers and civil society, with
the ability to optimise our content for these platforms

Ideal

Understanding of key metrics across differe