Head of Digital Communications - London, United Kingdom - Major Players

Major Players

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Our client is a well established strategic communications agency, looking for a Head of Digital Communications to join the team and work across their various and exciting accounts

Role Summary

As our Head of Digital, you will be working alongside our creative and strategic leaders to evolve the agency's digital offer, raise their digital profile in the corporate communications industry and lead the Digital team in their delivery of exceptionalsolutions, targeted at B2B audiences.

You will drive the growth of digital client work, developing and executing marketing strategies, and leading and supporting new business pitches.

You will have an excellent knowledge of digital technologies with the ability to understand the implicationsof technology choices.

Working to an effective project delivery methodology will be a key success driver in in this role. You will manage all digital operations including our standards, platforms, processes, tools, analytics, SLAs and external suppliers.

You will control the digitaloffering, working with the Design team and supporting in-house experts across Brand, Sustainability, and Investor Relations, driving innovative solutions to client challenges.

This is a challenging role as there are several internal/external stakeholders, so proactive communication, ongoing maintenance of project documentation and active management of in-house/remote-based teams is essential to deliver projects within scope, budgetand schedule.

Key Responsibilities

Operations

Responsible for quality standards across all aspects of digital delivery
Ensuring regular and effective reporting and reviews of Digital business
Devise commercial new business plans that drive maximum profitability for our digital offering
Develop longterm client relationships built around ongoing analytics support, and a proactive approach to hosting and SLAs
Introduce the wider agency to the latest digital thinking and best working practices
Collaborate with design, production, account management and editorial to drive quality communications

Marketing and Business Development

Responsibility for marketing the digital capabilities of the agency through thought leadership across communications channels.
Responsible for marketing the agency's digital offer and collaborating with agency strategy teams to align the offer across disciplines
Work closely with Marketing and New Business team to develop and deliver longterm marketing plan to drive interest in the digital offer
Work closely with New Business, Strategy and Client Services teams to identify ideal digital prospects and crossselling opportunities
Write digital proposals/pitch decks and present solutions to clients and prospects, helping to convert largerscale digital projects
Stay current with emerging technologies and changing best practices, identifying how these can help to solve client challenges and proactively contributing to thought leadership

Client management

Act as strategy lead on larger digital client projects, including:
Project briefing and scoping, ensuring client requirements are documented and understood by all project stakeholders
Understand and utilise analysis of clients' digital communications and analytics
Present strategic recommendations on UX, design and technical solutions

Team leadership

Build and manage the digital team who are responsible for all digital operations
Take ownership of the team performance management reviews
Manage recruitment of new digital team members according to the needs of the business
Promoting team to clients and encourage collaboration across departments internally

Who we are looking for:

You will be a seasoned digital professional with at least
5 years' experience gained in B2B corporate communications agencies:
You will have a good knowledge of corporate communications (investor relations, sustainability, and brand communications)
You have a proven track record of introducing new business across digital communication channels
You are an accomplished leader with managing teams of digital specialists
You have good knowledge of technologies such as WordPress, Umbraco, Drupal, CRM, Google Analytics suite
You have experience of working with a portfolio of specialist digital partners
You have a good understanding of project management methodologies for supporting the digital delivery team
You are knowledgeable on broader digital disciplines, e.g. digital marketing, UX and SEO