Digital Advertising - Little Eaton, United Kingdom - BriefYourMarket

Tom O´Connor

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Tom O´Connor

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Description

Job Summary:

To execute social media plans across our customers in all departments efficiently and effectively including managing the paid advertising.


Key Responsibilities:
General Responsibilities and Social Media

  • Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels.
  • Manage the execution of all brands' social media and blog content calendars.
  • Project management including taking ownership of the development of key platforms and organic content.
  • Strategically boosting Facebook posts to increase brands' reach, engagement and traffic to site.
  • Report on performance of social media channels and identify key areas to improve on engagement, reach, traffic to site and increase following.
  • Keep up to date with any social media trends.
  • Identify new tools and platform developments to help improve performance across all platforms.
  • Tracking social media influencers and identify ways to work together.
  • Listen for and respond to conversations about our brands and competitors, and take appropriate action.
  • Suggest and implement new features to develop brand awareness, like promotions and competitions.
  • Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos
  • Videos and scripting project managing video productions, including script writing, presenting, execution and editing
  • Ensure all content meets brand standards and guidelines.
  • Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed.
  • Liaise on a daytoday basis with key internal and external customers
  • Proof materials both internally and externally
  • Editing and proof reading
  • Liaise with clients to ensure they receive exposure across social media.
  • Monitor and respond to engagement and direct messages across all social media platforms.
  • Listen for and respond to conversations about our brands and competitors.
Attend and support client events and industry conferences.

Multi-Skilling

  • Take part in learning duties outside of the department so cover may be provided as required.
  • Assist other areas of the business where required
Continuing Personal Development


Proactively take part in:

  • Monthly one to one meetings with your team leader/Manager ongoing review of objectives, performance, development and SMART Objectives.
  • Regular Performance and Development Review meetings, agreeing SMART objectives based on team roadmap, competence model, career and personal development.
  • Encouraging a culture of team working and mutual support.
  • Ensuring continuous professional development.
Desirable

  • Previous social media experience
  • Excellent copywriting, communication and presentation skills.
  • Good organisational skills, with high attention to detail.
  • A creative, innovative, selfmotivated individual.
  • Excellent Microsoft Word, Excel and PowerPoint skills.
  • Experience in social platforms and content planners.
  • Ability to generate respect and trust from staff and external customers.
  • Strong team player, but equally good at taking initiative.
  • Extensive knowledge of the property industry
  • Ability to use video conferencing platforms i.e., Zoom, Teams.

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