Econometrician - London, United Kingdom - Harnham - Data & Analytics Recruitment

Harnham - Data & Analytics Recruitment

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Econometrician - MMM

Marketing Agency

London - Hybrid

£400-£500 per day

End-March Start

A large marketing agency is searching for an experienced Marketing Mix Modelling contractor to join to help a new client with their marketing performance analytics.

You will be responsible for building marketing mix models to help the client understand whichmarketing channels are providing the best return on investment, as well as optimising campaigns through AB testing.

You will be using SQL to manipulate data and Python to build the models, though building models in R will also be considered.

Role & Responsibilities

Work with the end client to build Marketing Mix Models
Provide insights into what marketing channels are providing the best ROI
AB testing on campaigns to optimise marketing
Visualise insights

Skills & Experience

Strong SQL coding experience
Previous experience building Marketing Mix Models in Python or R
Background in media, marketing or advertising ideally

Benefits
£450-£500 per day, outside IR35, hybrid - end-March start date

How to Apply
Econometrician / Modelling / MMM / Attribution / Marketing Performance / SQL / Python / R