CRM Executive - London, United Kingdom - Harnham - Data & Analytics Recruitment

Harnham - Data & Analytics Recruitment
Harnham - Data & Analytics Recruitment
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

CRM EXECUTIVE

UP TO £55,000

LONDON - CHISWICK (3 DAYS A WEEK)

THE COMPANY


I am working with a giant in the FMCG Tobacco space as they are urgently looking for a CRM Executive to join their growing loyalty vertical.


THE ROLE

As the CRM Executive your focus will be to build and develop the CRM strategy, specifically, you will have to:

  • Develop and implement the marketing plan through CRM strategy, ensuring an omnichannel strategy and an understanding of the customer
  • Identify areas for optimisation in the CRM process through A/B testing and postcampaign analysis.
  • Focus on customer loyalty, life time value and churn, how can you ensure customers subscribe and how can you use data to provide insights

YOUR SKILLS

  • Experience with multichannel campaigns i.e. Push/Web/eMail
  • Stakeholder management experience is a must.
  • Experience with subscriptions.
  • Experience using a campaign management tool, Adobe campaign, Salesforce
  • Experience of Braze is ideal
  • Great communicator and able to convey complicated technical terms in digestible language
**HOW TO APPLY
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