Data Optimisation Consultant - Manchester, United Kingdom - Kin + Carta Europe

Tom O´Connor

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Tom O´Connor

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Description

Want to help build a world that works better for everyone? Kin + Carta is a global digital transformation consultancy that makes a difference to the billions who now work, play, shop, communicate and share online.


Join 1,600 curious and diverse minds in connecting people, data and technology to produce amazing experiences for some of the world's most influential companies.

Become a maker, builder or creator as we explore the possibilities of sustainable digital technology, helping clients to rapidly innovate, modernise their systems, enable their teams, and optimise for continued growth.

We focus on tech but we're a proudly inclusive business with trust and human connection at its heart.

People, the planet, and profit matter equally to us which is why we're a certified B Corporation in the United States and Europe.

With additional offices in South America, there is a place for you here wherever you're based.


The Data Optimisation Consultant role in a nutshell:

The role of the Optimisation Consultant is to deliver across the range of services within our Data and AI Practice with a focus on insights, optimisation and experimentation.

This includes managing a portfolio of tasks including running in depth quantitative & qualitative analysis to produce actionable testing roadmaps containing multiple A/B, MVT and Personalisation opportunities.

This will be overseen and supported by the Senior Optimisation Consultant.


At Kin + Carta Connect we want to create optimisation and experimentation roadmaps that are grounded in customer insight and potential ROI.

We do not set out to run tests on colour and imagery alone but more how we can use multiple data sources to connect and optimise the entire journey from start to finish.


You will be expected to work as part of a team alongside our Data strategists and other Data Consultants as well as with wider departments including strategy, user experience, development / engineering and client services.

This role is ideally suited for someone who has 3+ years' experience in CRO positions and is looking to develop their career working within the digital space.

Ideally you will have experience running similar insight and optimisation programmes for clients in your previous role(s).


What you can expect:


  • Primarily working on one of our flagship accounts generating behavioural insights, and recommendations and building tests within the test platform.
  • Client communications and presentations in tandem with client services & project management teams.
  • Data analysis & actionable recommendations using a range of digital analytics tools including Google Analytics, Hotjar, Contentsquare and more.
  • Compile recommendations using Google Slides, Sheets, Documents as well as PowerPoint or Excel. You should be able to tell a compelling story with data
  • Compile testing and optimisation plans using Airtable that are bespoke and prioritised to the individual client, including testing recommendations / concepts that are directly addressing the issues you may have found during analysis.
  • Report accurately and efficiently on CRO test results including strong recommendations on where to go next.
  • Must have a grounding in statistics and understand the value of it when pulling experiment results and recommendations.
  • Delivery of A/B & MVT testing & personalisation programmes in their entirety using a variety of experimentation technologies but experience in Optimizely is preferred.

The type of person we would love to meet:

  • Minimum of 3+ years experience with Google Analytics or Adobe Analytics.
  • 3+ years experience using at least 1 of the following testing tools Adobe Target, Google Optimize or Optimizely.
  • Ability to use and mine insight from Hotjar, Contentsquare, Fullstory, Getfeedback or similar.
  • Ability to carry out and build custom dashboards for your experimentation effort is desired.
  • Strong analytical and numerical skills, including proficiency with Microsoft Excel, PowerPoint and all office tools including gsuite.
  • Confident and commercially minded providing you with the ability to use business insight to take responsibility and make decisions.
  • Client facing experience is essential. You must be comfortable holding workshops and conducting meetings.
  • Diligent and attentive to detail, able to resolve issues in a timely and efficient manner.
  • Strong written and verbal communication skills.
  • Excellent problem solving skills.
  • Excellent organisational skills.
  • Being proactive and willingness to learn and develop.

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