Local Impact Media Officer - London, United Kingdom - McDonald's Limited
Description
The Opportunity:
The Opportunity
What will my accountabilities be?
- Proactive and reactive first point of contact for local media engagement
- Work with Red to develop and execute local media opportunities in the regions. Balancing franchisee priorities with the overall business priorities. A blend of corporate and consumer moments, aligned with our overall business plan
- Seek out and secure proactive media opportunities to tell our story at a local level working with franchisees and restaurants to deliver these with a local voice
- Manage franchisee expectations around media engagement focussing on those opportunities that will have the biggest impact
- Support franchisees with media engagement providing media training where necessary
- Review the development of regional media materials by Red
- Build strong contacts across key regional titles with a strategy in place to engage
- Track and share monthly highlights based on Gorkana
- Support VPs North and South with media engagement locally
- Out of hours Press Office support
What Team will I be a part?
This role is part of the Communications and Corporate Affairs team.
Who are my customers?
- The wider department: reporting into Senior Strategic Communications Manager and alongside the Senior Corporate Communications Officer, and the wider comms team
- Internal audiences: working with a range of departments across the business including Legal, Finance, Supply Chain, People, Marketing, Franchising
- External audiences: media, consumers and stakeholders
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