Digital Performance - Cambridge, United Kingdom - AstraZeneca

AstraZeneca
AstraZeneca
Verified Company
Cambridge, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

At AstraZeneca we're on a journey to becoming digitally-enabled, to discover new ways of offering better solutions to our patients.

Join the team with a vision to use data as a tool, to build a better, deeper, more personal understanding of the people we're helping.

To ultimately deliver better outcomes for them - through dynamic omnichannel content, personal relationships, and experience.

The
Digital Performance & Impact Lead owns the mantra "show me the data, now tell me the story".

You create value for AZ by ensuring that every project or deliverable the DSE Team produces has a clear, measurable value proposition that is clearly communicated in the language of our business customers and drives our accountability by measuring the impact we have & escalating the insights that drive improvement.


YOUR MAIN ACCOUNTABILITIES AND TASKS:


  • Work with the SMEs across the organization to rationalize the complicated and contradictory ways we measure & describe the performance and impact of commercial digital investments & activities into a simple framework that internal customers can understand & consider relevant and actionable.
  • Support new approaches to measuring & communicating the impact of the DSE team & our CDH partner teams.
  • Engage with the other CDH teams and our internal customers to understand the needs and opportunities for specific ways of measuring & communicating impact. Serve as a source of innovative thinking and become a valued partner to these peers.
  • Create reports, guidance documents, and outlooks that support the DSE Mission.
  • Key initial focus and delivery include:
  • Support or own key deliverables of the DSE Mission as needed, including End-to-End Digital Product Roadmap, Strategy frameworks, and SET Digital Pipeline updates.
  • Partner with the DSE team and Mission Leads to support the successful transition/resolution of the current organization into the remit & structure.

YOUR EDUCATION & EXPERIENCE

Role Requirements:


  • Strong digital generalist with experience in digital analytics & insights across digital marketing & digital healthcare settings.
  • Expert "data storytelling" skills with experience using those skills to help drive effective business decisionmaking.
  • Good working knowledge of the healthcare ecosystems we serve across multiple geographies & understanding of their data landscapes are preferred.
  • Solid understanding of AZ business and how that business is captured & understood in the metrics that matter most to our business & medical partners.
  • A Hypothesisdriven thinker with strong attention to detail.
  • Demonstrated ability to "own" the definition & evolution of a new role within an established organization
  • Solid understanding of AZ's retail & specialty pharmaceutical businesses and therapy areas—speak the business.
  • Equal or more than 5 years in the commercial digital business
  • Ability to structure & deliver on complex, detailoriented requirements with a strong sense of outcomes ownership
  • Highly developed communication and influencing abilities across organizational teams and levels in a large complex operating environment
  • Ability to express complex ideas in a clear and compelling way to multiple external and internal stakeholder groups
  • Entrepreneurial with the highest level of integrity and the ability to foster trust and loyalty
  • Motivated by delivering digital innovation in service of enhanced patient outcomes and treatment experience

Where can I find out more?

  • Our Social Media,

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