Community Engagement Advocate - Preston, United Kingdom - NHS Lancashire and South Cumbria Integrated Care Board

Tom O´Connor

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Tom O´Connor

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As a Community Engagement Advocate you will be an essential enabler for the delivery of the ambitions set out in Better Births, The Long-Term Plan, Equity and Equality Guidance for LMNSs, CORE20PLUS5 and the Ockenden recommendations.


You will proactively engage with partners and communities to enable collaborative co-production of maternity and neonatal interventions to improve outcomes for those women and families from Black, Asian and mixed ethnicity backgrounds, those from the areas of higher deprivation, plus socially excluded and other identified groups, who experience the greatest health inequities.

You will ensure that the principles of co-production and effective service user and public participation are promoted and embedded within your work.


  • Communicate and receive sensitive public health messages and information, utilise resources to overcome barriers to understanding
  • Act and respond to situations/queries from families and service users, outlining appropriate solutions and/or options for care.
  • Support practitioners, community leaders and systemwide communities, with a focus on vulnerable or marginalized groups, to improve health access, health literacy and coproduction.
  • Work collaboratively with partners to develop a sustainable mechanism and network to ensure continuous engagement and involvement with communities and population cohorts identified with greatest health inequity in terms of experience and outcome of maternity and neonatal care. Working with Voluntary, Community, Faith and Social Enterprise Sectors.
  • Enable coproduction of key interventions from conception to intervention evaluation and redesign, utilising various methodologies such as targeted focus groups, participatory appraisal.
  • Feedback insight and providing intervention options to the Maternity Equity and Equality Programme.
  • Deliver bespoke workplan as developed with LMNS Family Engagement Manager and Workstream Leads and aligning this with the work of existing voluntary organisations.
  • Refer families into established, relevant services following routine pathways of care.
Integrated Care Systems (ICSs) are seen by NHS leaders as the future of health and care integration in England. TheNHS Long Term Planand the new Health Bill place ICSs at the heart of the NHS.


The four core purposes of an ICS are to improve outcomes in population health and healthcare; tackle inequalities in outcomes, experience and access; enhance productivity and value for money; and help the NHS support broader social and economic development, all rooted in underlying principles of subsidiarity and collaboration.


The board of the ICB is a unitary board, responsible for ensuring that the body meets its statutory duties including the triple aim duty for all NHS organisations of better health for the whole population, better quality care for all patients and sustainable services for the taxpayer.

The ICB will hold statutory responsibilities for aspects of population health functions. It is vital that the system provides high quality, maternity care for the citizens of Lancashire and South Cumbria.

As the health and care system in England enters this pivotal time in its history, we are looking to recruitCommunity Engagement Advocates

  • LMNSwho will work collaboratively to gain community insights into the population health needs of women, pregnant people and their families across our Integrated Care System. This is an exciting time for health and care in the UK and you will be key in helping to shape its future.
  • Continuously update community assets database, maintain comprehensive list of key contacts within each stakeholder and calendar of significant events
  • Utilise information from Population Health Needs Analyses to prioritise activity
  • Actively engage with women and family/ Maternity Voices Partnerships to obtain the views of service users.
  • Maximise opportunities for matrix working where possible.
  • Identify additional opportunities for improvement.
  • Inform and utilise a communication plan to mythbust and provide evidencebased messages to local communities and their leaders.
  • Record demographics and the insight of community members with whom they have engaged.
  • Act as a conduit between local communities and organisations and the Local Maternity and Neonatal System.
  • Adhere to robust governance around the project, reporting risks, challenges, concerns to the Maternity and Neonatal Equity and Equality Programme and escalating through them as appropriate.
  • Arrange local events and contribute to systemwide events across Lancashire and South Cumbria, maximizing contact with users of services to gain insights.

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