Digital & Social Media Growth Strategist - London, United Kingdom - Bubbleology
Description
Leading global retail beverages brand is looking for an experienced and highly motivated Social Media Growth Strategist. We are a fast-growing bubble tea brand with expansion plans across the UK. We have a young, dedicated fan base for our fun, vibrant and quirky product.-
You will either come from an agency background or a large in-house marketing team. You will have at least 5 years solid work experience in Social Media Growth Marketing with proven long-term stability in your current placement._
Management Responsibilities
- Responsible for the development of the overall digital marketing strategy for all social media channels
- Ensuring the growth of our social media accounts and the execution of campaigns ensuring
- Ongoing and timely optimisation is delivered while constantly looking for opportunities to improve performance
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Mastering the tools, required to deliver efficient and profitable digital marketing campaigns predominantly through Paid Social
- Set up conversion pixel, and event tracking on the website and across various digital platforms
- A thorough understanding of developing audience and demographic targeting and implementing ad formats that meet our objectives
- Coordinating paid social media, assigning budgets, messaging and implementation
- Paid adsusing ad manager across all social platforms to target specific audiences with tailored content
- Planning, developing copy, implementing innovative ideas, competitions and campaign assets and managing the distribution of engaging content through monthly content calendars
- Creating engaging content (written, static, graphics and video) for regularly scheduled posts, which engage audiences and promote brandfocused messages, ensuring that the engagement budget is fully optimised
- Must be experienced in using Photoshop, Illustrator, InDesign, Adobe CS, Premier Pro, Lightroom, After Effects and iMovie (or equivalent)
- Lead on targeting strategies, reach desired audiences and ensure fan growth across all platforms
- Researching usergenerated content, and analysis of audience trends, behaviour and content consumption
- Engagement
- Use hashtags, geotags, keywords and targeted realtime proactive interactivity and posts to engage with relevant audiences and their influencers
- Formulating campaign strategy, researching potential marketing channels, and analysing competitors
- Interactivity & Community Management
- Respond to inbound communication to support our customer service, reputation and crisis management
Experience/Skills Required
- An indepth knowledge of the technologies and processes involved in running Social Media channels
- Experienced in using Photoshop, Illustrator, InDesign, Adobe CS, Premier Pro, Lightroom, After Effects and iMovie (or equivalent)
- Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery
- Possesses strong software skills that support the delivery of highquality content and documents
- Highly creative, but also analytical and data driven
- A thorough understanding of Google analytics and possibly other web analytics packages
- Advanced knowledge of Microsoft Excel and PowerPoint
- Is commercially astute, identifies and suggests opportunities to the Head of Marketing
- Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks
- A selfmotivated individual with high levels of energy, is flexible, versatile and copes well under pressure
- Exhibits a high level of attention to detail
Job Types:
Full-time, Permanent
Schedule:
- Monday to Friday
Work Location:
One location
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