Head of Insight - London, United Kingdom - LHH Recruitment Solutions

LHH Recruitment Solutions
LHH Recruitment Solutions
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

I am partnering with a leading beverages brand, who have a range of Europe's most iconic soft drinks in their portfolio.

They have a rich culture, a unique mix of Japanese roots and European heritage, which makes them a unique company to be part of

This role is pivotal in forming and leading their marketing division as part of their senior marketing leadership team. A key function of the role is shaping the business and portfolio strategy for the future.


You will:

  • Be the main POC for portfolio growth strategy, and utilise the analysis of consumer requirements and opportunities
  • Be the lead voice for customers to support on strategic cross functional priorities.
  • Develop strategic insightled brand strategies for the company's portfolio as part of the annual brand planning process.
  • Lead and embed key strategic insights tools, such as demand spaces.
  • Advocate consumercentricity meaning that the consumer requirements directly correlate with the commercial decisionmaking process and are widely understood and regarded across the organisation.
  • Guarantee optimum insight tools, methods and frameworks are being utilised to deliver added value insight with a ZBB mindset.
  • Develop, encourage and support cross functional relationships to ensure the connection of category, shopper and customer insight to consumer and brand insight.
  • Lead team to identify growth opportunities and drive the innovation agenda.
  • Be constantly aware of external market activity and drive trends understanding and sharing.
  • Networking with client's insight community to ensure insight and best practice is shared.
  • Shaping the marketing values and principles whilst encouraging the development of the wider marketing teams and business agenda
  • Grow a high performing team and ensure that they are motivated, empowered and are visible and impactful.

What you need to succeed:

  • 10+ years experience in Marketing Insights
  • Specialist at utilising insights to drive brand growth.
  • Experience working in large matrix organisations
  • Experience connecting multiple insight sources to identify issues/opportunities and drive decision making and action.
  • Experience in brand strategy and positioning ?
  • Track record in delivering results and large scale change that affects an entire organisation
  • Confident managing and influencing senior global stakeholders
  • Ideally FMCG and GBI knowledge as well as experience within large F&B corporate organisations
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