Campaign Executive - Leicester, United Kingdom - Serco Plc

Serco Plc

Verified Company

Leicester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Title:
Campaign Executive

Base location:
Leicester (hybrid, in office three days a week)

Salary:
£25,000

Key Purpose
We are looking for a confident, results-driven Campaign Executive to implement our brand and channel specific campaigns.

Reporting into the National Marketing Manager, the Campaign Executive is responsible for the implementation of the pre-determined campaigns (alongside our Digital Marketing Team) across all our leisure facilities.

The role is responsible for the implementation of individual marketing plans for these set campaigns.

The role will support the SME operational teams, taking overall direction from the National Marketing Manager to roll out marketing promotions that support the commercial strategy, with the support of the wider marketing team.

Working alongside the Digital Marketing Team, the Campaign Executive will work with the team on all digital elements

Key accountabilities

Support the National Marketing Manager and SME operational teams by implementing our pre

- determined marketing plan

Proactively suggest ways to drive enquiries and qualified marketing leads into the sales team for conversion
Working collaboratively with the Digital Marketing Team review the customer journey to drive engagement and retention with current members
Work with National Marketing manager and SME's to drive relatable, engaging content to drive awareness of our offer and specific activities
Update Contract Managers on upcoming campaigns
Responsible for ensuring all marketing materials are on brand
Understanding of customer behaviour and habits to suggest future improvements for marketing plans
Upkeep of established marketing toolkits
Support of national programmes/initiatives
Work effectively with the wider Marketing, Design and Digital Teams
Alongside the Digital Marketing Team, provide a review of any campaign materials and their performance
Seek compliance approval of all marketing promotions
Undertake any other duties as required as directed by your line manager
Brand ambassador ensure all collateral is displayed correctly at site level
Weekend Crisis Comms cover (rota'd)

Essential technical and professional skills

Previous experience within a marketing, communications, or PR environment
Previous marketing experience of working in a B2C venue, leisure or retail environments is desirable
An understanding of POS and digital marketing
Experience of working within a team to support omni

- channel marketing campaigns

Be confident to approach key stake holders for information and be able to take direction from them to deliver on confirmed activity
Be a selfmotivated, proactive team player, highly driven to deliver the highest standard of customer service
Be able to work and deliver in a face paced, time sensitive environment
Experience of working within a set budget
Have excellent organisational, prioritisation and planning skills
Good numeracy skills
Be a strong communicator, both verbal and written skills, with attention to detail
Be highly PC literate ideally Microsoft Office, including Excel and PowerPoint
Maintain a positive and enthusiastic approach and provide support to team members as necessary
Maintain a high level of professionalism, demonstrating positive conduct and punctuality and always be proactive Ability to drive is essential as travel between venues will be required

Education

Experience Experience of working in the field of communications and ability to demonstrate knowledge of a broad range of communications activities - media, websites, publications, marketing, social media, events, user experience, etc.

Demonstrable experience of working with a wide range of media, developing media relations, preparing press releases, etc. Demonstrable experience of copywriting, editing and producing publications. Experience of working with websites, including web development, producing content for the web, etc.

Knowledge and Skills Experience of working with various social media platforms Experience of working with digital communications Excellent writing skills Excellent attention to detail Computer literate, with good MS Office skills Experience of web design/development Good interpersonal skills, including the ability to influence others

Additional/special features of the role "Can do" approach with the flexibility to adapt and ensure activities are completed to satisfy business objectives.

Continual focus on objectives, as well as timescales and budgets. Being customer centric, able to discern emerging and driving themes that support customer acquisition. Creative vision and willing to develop and implement new ideas.

Committed to teamwork and collaboration, the ability to work well with colleagues at all levels and to inject fun into the role.

Self-motivated with the ability to work on own initiative. Ability to work flexibly and under pressure to deliver demanding objectives The role may