Apex, Head of Publishing, Europe - Guildford, United Kingdom - Electronic Arts

Electronic Arts
Electronic Arts
Verified Company
Guildford, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Location:
Guildford UK or Lyon France preferred


Work model:
hybrid


Join the Respawn Team as the European Leader for Apex Legends.


The Respawn team is looking for a powerhouse to serve as the Head of European Publishing for the Apex Legends franchise, reporting to the VP of Global Brand Management.

This is a demonstrated leader who not only knows how to marry the latest cultural trends with data & insights, but also build breakthrough go-to market campaigns to deliver growth and expansion within the European marketplace.


Responsibilities

  • Lead European goto market campaigns, delivering compelling player journeys, which exceed player expectations, build trust and advocacy and ensure onstrategy development of integrated omnichannel programs
  • People manager of Apex territory leads, supporting their individual development in addition to recruiting great talent as the game continues to grow in Europe
  • Lead overall strategic creative brief and delivery of final creative for all European marketing campaigns
  • Develop meaningful relationships with important agencies, brands, partners in the region
  • Primary Territory Partner for CFX Leads in service of local market execution (e.g.
  • Media, PR, Finance, Commercial, and Localization)
  • Create country budget plans and regional optimizations to support Apex franchise Directors' management of the global budgets
  • Embody the voice of our player and their needs to help guide product development and inform marketing strategies in the region
  • Partner with global team on product and live ops seasonal roadmaps, advocating for regional integration opportunities as they arise
  • Partner with Studio, Brand, and Finance Leadership on quarterly and annual forecasting
  • Partner with global Apex Marketing leaders on broader franchise plans

Qualifications

  • You have extensive relevant gaming experience including a mix of product, campaign, and community marketing
  • Helped scale a franchise to a top grossing position in regional markets
  • Experience in live service businesses, with a specific focus on marketing's contribution to revenue and profits
  • You have built and led teams to deliver product success
  • Experience combining cultural insights with live service product news to develop creative, breakthrough marketing campaigns in your priority markets
  • Experience galvanising teams and securing agreement across a matrixed organisation, leading through inspiration and influence

About Respawn


Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when accomplished people have creative freedom, they'll make extraordinary games that achieve the unexpected.

From our roots as an indie studio to joining the roster of studios at Electronic Arts, this remains our guiding principle.

We love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2,

Star Wars Jedi:
Fallen Order and Medal of Honor: Above and Beyond. Join us for the opportunity to create ground-breaking games with some of the best developer talent in the industry.

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play.

As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

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