Regional Account Manager - London, United Kingdom - Asahi UK Ltd

Asahi UK Ltd

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

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Description

Company description:

Asahi UK(AUK), part of
Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands.

Job description:

Regional Account Manager - London
We are recruiting for an exciting
Regional Account Managerwithin our
London region Field Sales team.

As Regional Account Manager you will drive new distribution of our core brands Peroni Nastro Azzurro and Asahi Super Dry within the region to support the overall growth and contribute to the wider business goals.

The Regional Account Manager will developappropriate new business opportunities and convert these into profitable distribution for Asahi UK in adherence to AUK's outlet segmentation.

The RAM needs to ensure proactive communication with the rest of the Asahi UK organisation, in particular the Routeto Market and Leased and Tenanted channels in order to increase distribution on draught and packaged products.

Key accountabilities
The Regional Account Manager is responsible for the following key outputs and accountabilities:
New Business / Acquisition

Responsibility for delivering the Free Trade & Leased & Tenanted Draught Installation regional plan in order to meet and exceed targets.
Strict adherence of AUK's outlet segmentation in the free trade to protect brand equity long term
New business to be won with key rate of sale drivers in place e.g. dual stocking, standalone fount, glassware usage wherever possible
Seamless handover of new business to Account Development Manager once install is complete and brand is successfully pouring.

Initial account admin to be completed to measure account starting point before handover.

Establish process and approach to building continuous pipeline of business and regular communication with key route to market partners

Client Relationships

Build and maintain general relationships with Route to Market partners to ensure mutual business growth
Build and maintain effective relationships with key Multiple Retail Groups to enhance growth in this sector
Ensure opportunities for proposals to customers are maximised and negotiate where necessary for mutual financial benefit
Resolution of client issues and to deal with problems if escalated

Internal Relationships

Facilitate cooperative work with the MOT / Route To Market account handlers to ensure retention of MRGs and Installation targets and volume targets are achieved
Build relationships with Key Stakeholders to ensure effective cross team working
Finance: Ensure Trade Investment Budget is utilised to maximise impact at Point of Purchase (CAP Policy)
Proactive communication with Regional Sales Manager to keep up to date and to allow for course correction / action to be taken where required

Administration

Adaptive Insights for contracted group forecasting and retro accruals
CRM to capture prospects, calls and keeping customer records up to date at all times
Power BI reporting
Prospect pipeline trackers (ideally via CRM)

Experience required

Experience of working with premium brands, protecting brand equity and delivering brand execution within strict brand guidelines (within alcohol beneficial)
A track record of building superior customer relationships & building a strategic customer contact strategy and network
Clear demonstration of delivering and exceeding new business targets within the on trade
Structured selling skills combined with strong drive and energy
Negotiating contracts & marketing spend to deliver company & brand goals
Relevant commercial sales responsibility in a successful FMCG business at AM level
Ability to take the initiative, explore and deliver new business opportunities
Manages & scrutinises budgets for account base, demonstrates ability to target spend within customer portfolio to maximise ROI
Great communication skills coupled with a willingness to engage and deliver a super premium agenda
Experience in working with internal colleagues across different functions

Key attributes of the successful person

Excellent knowledge of the UK on trade, including route to market partners
Strong interpersonal skills and an ability to communicate effectively at all levels to ensure the sales & customer marketing teams are aligned and to influence improvements in ways of working
A background in a combination of the following: Customer/Field Marketing, FMCG Sales, On Trade sales
Commercial management experience & budget management
Computer experience required (Microsoft Outlook, Excel, Word & PowerPoint).
Ability to motivate & influence others
Enterprise wide thinker
Team player and motivator
Analytical thinker with strong commercial acumen
Dynamic and passionate
Courage and conviction to stand by decisions that you believe in
Strong drive & ambition to grow and develop within the business
Creative thinker, able to think outside of the box and focused on solutions to delivering strong results