Measurement Web Analytics Consultant - London, United Kingdom - Merkle UK

Merkle UK

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognised as a global leader.

Merkle's heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies.

Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined dentsu, one of the world's biggest media companies to form the Customer Experience Management (CXM) Line of Business.

Job Description:

As part of Merkle EMEA we hold the most Adobe Solutions Specialisations of any other global organisation and are one of the largest Google Analytics 360 Sales Partners in the UK.

We are looking to hire an Analytics Manager with experience implementing tracking and reporting solutions for either Google or Adobe analytics who will be able to quickly pick up (and potentially add to) our best practices and instantly help us to deliver high-quality work for our clients.

Work with clients to define their measurement strategies and drive data maturity and activation
Liaise with client developers to implement onsite data layers that support our data collection activities
Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch
Nurture client relationships and become a trusted extension of their business through ongoing communication
Present project outcomes and proposing new work and technologies that will add value to their business
Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance
Coach and help more junior members of the team, with line management responsibility for up to 4 people if desired (capacity/resource planning, development plans, performance reviews, coaching etc.)
Lead multifunctional delivery teams, providing motivation and support to ensure project objectives are met/exceeded (often across multiple concurrent projects)
Work autonomously and as a team, with time management a critical attribute
We all come together for '24U' on a Friday, that's two dedicated hours as a Practice Area for L&D.

Qualifications:

Advanced knowledge of tracking and tagging for marketing and measurement
Expert at implementing Adobe or Google Analytics and contributing to the discovery and design phases
Experience with HTML, CSS and JavaScript
Experience with Google Tag Manager, Adobe Launch or Tealium
Logical thinker with strong attention to detail
Experience managing or mentoring more junior members of the team

The following experience would be advantageous but NOT essential

Experience with website testing technologies such as Optimizely, Google Optimize or Adobe Target
Knowledge of the wider Google Marketing Platform or Adobe Experience Cloud solutions

Additional Information

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