Individual Giving Fundraiser - Oxford, United Kingdom - RABI

RABI
RABI
Verified Company
Oxford, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description
RABI is at the heart of farming, providing practical, financial and mental health support across England and Wales. Our grants empower farming people to become financially resilient, so short-term monetary problems don't create negative life-changing impacts. Our mental health support builds emotional resilience to meet the many challenges that farming brings.

These services are complemented by RABI's free 24/7 helpline and our team of regionally based Support Managers, who provide professional information, advice and guidance.


Summary and key purpose


This new role will be primarily responsible for developing, marketing and managing our individual giving together with working across other fundraising disciplines.

You will be a key member of our fundraising team, producing compelling fundraising communications, stewarding individual donors, including regular donors and gifts in memory.

You will ensure that our donors receive excellent care.

Our Individual Giving programme will incorporate one-off donations, regular giving, digital fundraising, appeals and in-memory giving.

You will do this, with the support of our recently appointed fundraising agency, who you will manage our relationship with week by week.


A critical element of the role will be how we market ourselves to potential new donors, taking them on an emotional engagement journey in order to solicit regular gifts.


Your expertise and skills:


To excel in this role, you will need prior experience of working in a fundraising setting, with an understanding of good stewardship practices.

You should be a self-starter who thrives in a dynamic environment, working across teams and meeting multiple deadlines.

Your excellent relationship management skills will enable you to effectively communicate with a diverse range of stakeholders and gather information on new projects.

You must have a thorough understanding of individual giving, developing donor journeys and experience of work with agencies.


Key responsibilities:


  • Daytoday management of the regular giving programme, project managing appeals and overseeing the thanking process for individual donors.
  • Create, plan, deliver and evaluate multichannel, compliant, insightled, supportercentric campaigns to engage and drive action from new and existing supporters.
  • Manage our newly appointed fundraising agency, and in doing so, help deliver an ambitious appeal programme and income target.
  • Review and develop operational plans for individual giving (including regular giving, in memory, digital fundraising and appeals) working to achieve agreed targets.
  • Communicate and document key performance indicators across individual giving appeals. Ensuring you provide commentary to accompany results reporting, drawing on insights and the wider picture to add context and make recommendations from your learnings.
  • Work with the fundraising agency and RABI communications team to produce and edit appropriate collateral.
  • Devise and deliver supporter communications, including stewardship activity, welcome journey content and appeal communications.
  • Help ensure that we comply with legal and compliance requirements including industry best practice, GDPR/PECR regulations and the CIOF code of Fundraising Practice.
  • Develop and maintain good working relationships and liaison with other members of RABI staff.
  • Take part and contribute to team meetings.
  • Cooperate with RABI on health and safety matters, taking reasonable care of own and other people's health and safety within the workplace. Follow and H&S training received and alert RABI to any serious risks.
  • Actively participate in the staff appraisal scheme and be committed to training and development in line with RABI's aims and objectives.
  • Liaise with volunteers, clients, contractors and other stakeholders as necessary.
  • Promote the Charity's work, assisting with demonstrations and in fundraising and awareness events as appropriate.
  • Perform any other reasonable task as required by the Charity.

Person Specification:


Essential

  • Marketing or direct marketing or marketing qualification.
  • Experience of using direct marketing methods to recruit, retain and develop supporters (e.g. telemarketing).
  • Previous direct marketing or transferrable experience. This should include project managing or assisting a project manager to plan and deliver activity and evaluate results
  • Planning, delivering and managing individual giving programmes.
  • Delivering donor recruitment and retention projects from initiation to completion.
  • Proven track record of meeting or exceeding targets from unrestricted donations.
  • Presenting confidently to a variety of audiences.
  • Building relationships and maximising engagement with donors and supporters
  • Able to create and tailor engaging and emotive copy for a range of different channels.
  • Empathy with the goals and objectives of RABI.
  • A positive and creative approach to work, with the ability to mu
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