Local Marketing Executive - Berkhamsted, United Kingdom - ADLIB

ADLIB

Verified Company

Berkhamsted, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Competitive salary, annual bonus & training opportunities:

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Lovely family-oriented franchise:

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Newly created role

We are looking for a Marketing Executive to join a rapidly lovely family orientated brand that is growing rapidly with over 60 sites and more to come You will join a vibrant Marketing team of 5, supporting with the local marketing plan for new franchises,design and implement marketing content and communications (including social and web), collaborate with the digital agency, and support with and attend events.

If you have experience in a similar Local Marketing position and have worked within a franchise,we would love to hear from you

What you'll be doing:

Be the POC for franchise network for marketing advice and support
Create and manage the marketing plan for new franchises from build phase to opening, driving enquiries that allow franchises to achieve business objectives
Monitor digital marketing performance, building awareness and drive leads through the digital marketing agency that will support with PPC, SEO, Paid Social and Digital PR
Provide regular updates on impact of marketing activity
Attend marketing meetings both F2F and virtually with franchisees to present the marketing plan for their site and provide updates on the marketing campaigns that are being delivered
Assist with general preparation for nursery launch events and attend when required
Manage marketing requests from stakeholders and general network onto Trello including design of marketing communications, web updates
Support with content creation across social media channels, delivering against the strategy and providing support to local sites to develop their own social channels
Ensure communications align with the overall brand identity and guidelines
Assist with campaign reporting on a weekly, monthly and quarterly basis
Assist with internal comms and events, collaborating with Head Office partners

Experience you'll need:

Experience in a similar Marketing Executive role, focused on local marketing, experience within a franchise environment or account management within a marketing agency is highly advantageous
Ability to build successful local marketing plans
Experience managing development of marcoms with support of agency
Understanding of SEO, PPC and paid social
Ability to build reports and provide insights and recommendation
Must be able to commute to occasional marketing meetings and site visits

What you'll get in returnCompetitive salary + bonus (up to 10%), Private healthcare, opportunities for development including paid for courses and more
**What's next?