SEO and Content Executive - London, United Kingdom - Iglu

Iglu
Iglu
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description
We have a fantastic opportunity to join our Ski department as our SEO and Content Executive.

As our SEO and Content Executive you will write and optimise blogs, guides, and commercial pages for search engines and users.


About Iglu:


Key Responsibilities:


  • Research and write detailed, SEO and useroptimised blogs and guides for the website in line with Iglu Ski's tone of voice
  • Use keyword research tools and other keyword research methods to identify keywords and user pain points
  • Use the CMS to upload blogs and guides to the website
  • Optimise and refresh existing content, including resort pages, product pages, guides, and blogs
  • Liaise with other team members including the sales and product teams to ensure content is as expert and authoritative as possible
  • Work closely with the product team to keep resort and accommodation information accurate and up to date
  • Use GA4 and Google Search Console to measure performance of content

Skills and Experience:


Essential skills:

  • Experience writing long form content
  • Keen eye for detail, spelling, and grammar
  • Good working knowledge of or strong interest in SEO and EEAT principles
  • Happy liaising with other team members
  • Happy to give and receive constructive feedback

Highly desirable skills:

  • Experience using keyword research tools
  • Working knowledge of simple HTML code
  • Experience using GA4 and Google Search Console

Behavioral Role Fit:


  • Likes to get stuck in
  • Loves writing and has an interest in travel/ski
  • Keen to keep up to date with latest SEO news/changes
  • Enjoys learning and improving
  • Is happy to take initiative and work independently

Role Key Performance Indicators:


  • How well the blogs/guides rank on Google and other search engines
  • Amount of feedback required and number of revisions

Why work for Iglu?
We strive on offering a great culture and working environment for everyone but don't just take our word for it, take a look at our values and some of the benefits below:


Our Values:

Put People First
Driven by our Customers
Love what we do
Bold and ambitious


Our Benefits:


  • Hybrid working options
  • Personal Development Program
  • Discounted travel offers for family and friends
  • Gym discounts at all major chains across the UK
  • Mental Health and Wellbeing Support
  • Electric Vehicle Scheme
  • 24/7 Online GP / Dental Service
  • Life Assurance for all
  • Help shape the culture of Iglu by getting involved in our Charity or Social Committee
  • Biannual Company Get Togethers
  • Plus Many More

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