Content and Engagement Executive - Cookham, United Kingdom - The Chartered Institute of Marketing

The Chartered Institute of Marketing

Verified Company

Cookham, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

At
CIM we are looking for a
Content and Engagement Executive to join our Marketing Team.

About the role:

You'll be creating and disseminating content that raises CIM's brand awareness, adds value to members and the wider marketing community, drives leads and revenue whilst providing CIM with a relevant voice both internally and externally.

Truly a vital role

**_
Hybrid working is fully embedded in CIM's company culture. Our Marketing Team follow a model of both onsite and remote working, currently 2 days office based / 3 days remote per week._**
In a typical day, you might:

Support the content team in developing and delivering the content roadmap.
Be proactive in bringing forward ideas, linking content and messaging to ensure consistency across the business
Shape content plans in line with the PR activities (campaigns, research and thought leadership) to drive voice and relevance considering audience, format and overall objective.
Identify opportunities to leverage content to support marketing initiatives, propositions (membership, qualifications, training), brand and value add, determining which methods work for different customers and why.
Work closely with content/publishing agency and external stakeholders to ensure all content is in line with theme and being produced on time.
Create, edit and upload content in a variety of formats, including written (print & digital), visual and audio.
Responsible for ensuring all content is on brand, consistent in terms of style, quality and tone and optimised for search.
Work with the creative team on assets which are high quality, relevant to the content and in line with target audience.
Support the development of standards, systems and best practice for content creation.
Monitor and report on content performance objectives and targets.
Work closely with key internal and external stakeholders to raise content awareness
Work closely with PR team to ensure consistency of message and growth of CIM's voice as representing the marketing profession.
Work with PR team to execute internal communications to all key stakeholders across the organisation.
Work collaboratively with internal and external resources for design, digital, data, web, events, PR, copy, webinars and analysis.

For this role, you'll need:

Evidence of experience in a content marketing role or experience in copywriting, editing and content creation.
Understanding or experience of measurement, including Google Analytics.
A 'big picture' thinker, able to spot opportunities and make connections.
Experience in and a good understanding of PR
Highly organised and able to balance multiple tasks concurrently.
Ability to work effectively across crossfunctional/matrix teams.
Ability to network and engage with management at all levels.
Presentation skills and able to deliver complex content in a clear and compelling manner.

General attributes

Responsible.
Confident and able to build relationships.
Able to work autonomously.
A personal interest in the changing communications landscape.
Positive and flexible attitude.
Customer focused and results driven.
Ability to work to deadlines.

Qualifications

Educated to degreelevel or of similar
CIM qualified or willingness to study

Who we are:

CIM supports, develops and represents marketers, organisations and the profession all over the world.

We offer a diverse range of training courses and world-renowned qualifications, which enable modern marketers to thrive in their roles and deliver long-term success for businesses.

Our ability to award Chartered Marketer status recognises a marketer's commitment to staying current and abiding by a professional Code of Conduct.