Digital Marketing Manager - Ascot, United Kingdom - BMS Performance Ltd

BMS Performance Ltd

Verified Company

Ascot, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Hybrid Working - 1-2 days in Ascot

Rapidly expanding consumer electronics company
New Digital Marketing Manager role due to expansion
Managing a Social Media Content Creator and external digital agencies
Be the Social Media and Digital Marketing expert for the company
Owning the digital marketing budget

The Role of Digital Marketing Manager:
This is a data-driven Digital Marketing Manager role, reporting to the Head of Ecommerce and Digital.

The role will take ownership of developing and growing the digital marketing channels, accelerating new customer acquisition in the UK and Ireland markets,for both B2B and DTC (use in Industrial, Commercial and Consumer markets).

The responsibilities of the Digital Marketing Manager**:

Develop and execute marketing strategies to increase brand awareness, drive DTC website traffic and generate B2B leads
Ownership of the annual marketing calendar and budget
Improve and grow paid digital ROI (return on investment)
Seek out and nurture influencer and longterm brand ambassador agreements
Build social media as a sales channel, capitalise on individual customer audiences
Produce and direct content creation using influencers, freelancers and agencies
Work with the Head of Ecommerce to optimise SEO friendly site content for campaigns
Work with a Marketplace Manager on advertising plan
Align strategy between B2B and DTC efforts on promotions and campaigns
Manage a social media content creator and external agencies
Monthly tracking and reporting on marketing KPI metrics

To be considered for the role of Digital Marketing Manager:

Have experience working with content creators, agencies and technology stack's
Experience of marketing products through a variety of channels ecommerce / DTC / Premium brand business
Proven record of delivering profitable revenue growth in previous roles
Proficient user in Google business suite, Meta Ads, TikTok ads, Klaviyo and Shopify
Use of social media platforms as selling channels
Great analytical skills, ability to use data and metrics to evaluate outcomes
Excellent initiative, creative and ambitious, commercial common sense is absolutely essential
Willing to work in the UK office, based in Ascot. 12 days a week

The Company:

This is a brand-new role for the company due to massive success with their ecommerce site over the last 2 years.

The brand is well recognised globally for its quality and innovation with electronics, utilised in both domestic and commercial use.

With massiveinvestment being made in the digital department this is a fantastic time to join this fast paced and agile company who are rapidly taking ownership of their market.

The Packagefor the role of Digital Marketing Manager includes: