Campaign Analyst - Stratford-upon-Avon, United Kingdom - Harnham
Description
CAMPAIGN ANALYST
£35,000 - £45,000 + benefits
STRATFORD-UPON-AVON (hybrid)
An opportunity to work in a well-known insurance company, using deep-dive analytics to explore the company's marketing campaigns to ensure the most appropriate customer contact strategies through various channels.
THE COMPANY
This is an award-winning insurance provider both B2B and B2C.
With a large global data team, you can join an organisation where data is at the heart of everything the company does, with this message being driven from the top down to all levels.
As they gothrough a big digital transformation to keep up with the times of the ever-changing data world, they are revamping their data strategy, and campaign analytics will make a big impact here.
THE ROLE
As a Campaign Analyst, you will be a part of the Campaign team and will report to the Head of Campaigns.
- Use SQL to query data, conducting deepdive analysis into marketing campaigns and their success, as well as provide actionable insights on acquisition, retention, most successful channels, etc.
- Analyse customer behaviour, segmenting the customer database to allow for personalised marketing and most appropriate selections for contact strategies
- Communicate key insights and findings to different levels of the business, be they technical or nontechnical
- Share recommendations on how to improve selections, campaign performance and ensuring communications align with the company goals
Y OUR SKILLS
- Previous campaign analytics experience, across customer selections, postcampaign analysis, and sharing insights
- Excellent SQL skills for querying and coding large data sets, being analytically minded and a passion for dataled decisions
- Great communicator, able to convey complicated technical terms in digestible language
- A cando, proactive attitude for working with others in the business and delving into data to problemsolve and come up with solutions
WHAT'S IN IT FOR YOU?
- £35,000 - £45,000 annual salary DOE
- Hybrid working one day a week in the Stratford office
- Wider benefits including pension, etc.
- An excellent working environment the team here are great, friendly and welcoming, so very easy to fit into
- Development and progression opportunities this is a greenfield space so you will have lots of scope for ownership on projects
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