Brand Marketing Lead - London, United Kingdom - Flo Health

Flo Health

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We're quite proud of our achievements

300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We're a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We're harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job
We are looking for an ambitious, purpose-driven and performance-oriented Brand Marketing Lead to join the Brand Marketing team.

Besides helping us to build an iconic brand, we need you to define our marketing plans that provide value to our 300mln in-app audiences as well as our external users.

Your Experience

Must have:

8+ years of marketing experience
Experience in building brand campaigns for consumer apps, from ideation to execution, also working with creative teams.
Strong understanding of the cultural zeitgeist, female health and wellbeing brands, market dynamics and core consumer audience. Experience in health or femtech preferred.
Experience working for consumer apps, understanding the importance of marketing to current and new audiences and building marketing plans that are optimized for an app business
Experience in working crossfunctionally and can mobilise different teams to ensure campaigns are fully integrated and promoted across channels.
Experience in marketing planning and budgeting, tracking campaign performance and optimizing for success.
Experience in managing and coaching younger team members

Nice to have:

Experience managing social media, brand partnerships and influencer campaigns.
Being able to work independently with mínimal guidance
Gogetter attitude, selfmotivated, optimist
Strong attention to detail and organised
Strong written and oral communication skills. Native EN language skills preferred.
Bachelor's Degree in an academic or business speciality

What you'll be doing

You'll be responsible for:

Own our brand marketing calendar and drive the development of campaign planning.
Develop brand marketing strategies, goals, and KPIs to manage our brand campaigns and marketing funnel, built on a deep understanding of customer needs and business insights.
Work with crossfunctional teams throughout the marketing planning process, determining key product launch and calendar moments and prioritising resources for campaign success.
Work on brand marketing plans that prioritize our internal app audience, thinking about how we make our audience love the app even more by leveraging our core brand communication objectives, increase product value and trust.
Work closely with Brand Marketing, Social Media & Influencers and Comms, to ideate around the potential virality of marketing campaigns focusing on how we can use the power of our current users to spread advocacy.
Work closely with Consumer Insights and Analytics, build out our channel and campaign measurement framework to ensure that campaigns and initiatives have clear objectives and a measurable return on investment. Launch regular surveys to understand market and competitor dynamics.
Work closely with our Creative team to bring to life campaigns that are compelling from a creative, design and messaging standpoint.
Work closely with our Growth and UA team to develop gotomarket campaigns for new product features and content launches. Ensure brand messaging is integrated in all external communications.
Manage multiple and varied challenges at the same time, including reacting to shortterm opportunities, while also having a focus on planning 12 months ahead to align all areas of the business.
Manage one direct report

LI-Hybrid

Reward
People perform better when they're happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

A flexible working environment with the opportunity to come into the office and work from home
Company equity grants through Flo's Employee Share Option Plan (ESOP)
Paid holiday and sick leave
Fully paid female health and sick leave, in addition to holiday and regular sick leave
Workations an opportunity to work abroad for two months a year
Career growth, progression, and learning development resources
Annual salary reviews
Unlimited free premium Flo subscriptions
A whole host of other benefits (health/pension/social schemes)

Our Culture
We're problem solvers, we're adaptable, we're empathy driven and r