Product Portfolio Sales - Uxbridge, United Kingdom - Appcastenterprise

Appcastenterprise

Verified Company

Uxbridge, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Purpose and Summary

We are looking for an experienced B2B Sales & Marketing Specialist to own the demand generation and customer marketing for a portfolio of products within our B2B workspace and innovation division that offers businesses across EMEA (27 countries) hardware,software and services within our print management solutions division.

You may be currently working in one if the following roles in a relatable B2B industry and now looking for a 360-degree role where you will own the go to market strategy to support the field sales management teams, producing customer centric content witha revenue generation and return on investment mind set.

**Sales Enablement
Product Marketing
Demand Generation
Sales & Marketing Specialist
Value Propositions**In this role you will be the portfolio business expert for our range of office printers and solutions.

Your focus will be to understand and promote how our technology adds value to customers and partners alike, by creating compelling and engaging contentto support the full sales and marketing product lifecycle.

You will collaborate closely with key stakeholders within the Canon B2B headquarter organisation, as part of the Workspace Marketing & Innovation team, acting as a key liaison with the Sales and Marketingfunctions of National Sales Organisations across the territory to bring value propositions to market and execute sales and marketing plans, including product launch activities.

(This role is known internally as Product Marketing Specialist)

What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom toexplore new things and a team where knowledge is shared openly.

Manage the full office printing portfolio lifecycle marketing with a focus on new product introductions and revenue supporting/boosting activities across the portfolio.

Lead new product launches and ensure go to market readiness addressing the whole value chain from direct and indirect sales through to customers, working in alignment with the wider product management and commercial team; orchestrate the creationof new collaterals and assets linked to a B2B buying cycle. Be responsible for monitoring and analysing competitor's activities; messaging, technology, portfolio, pricing etc.

What we ask

Previous experience as B2B Lead Generation / Marketeer is essential:
A background in B2B technology marketing or a relatable industry with whole lifecycle product marketing experience.
Understanding of holistic go-to-market strategies, and the varying needs of different channels with a revenue generation / return on investment mindset for each campaign
Excellent communication skills and the ability to create and present in a compelling manner
A passion for technology; to know how products, software and services come together to create and add value for our customers
Good understanding of sales channels and the commercial models employed
Able to demonstrate a high level of accuracy and attention to detail, well organized, able to plan effectively
Able to negotiate with and influence stakeholders

You will need
Focus on the customer
Take ownership and accountability
Plan & Organise effectively
Communicate effectively
Team player

Further Information

In addition to a wide salary band of £41,000 to £60,000 you will be eligible for a performance-based bonus of 10% of base salary.

We have recently implemented a new range of flexible benefits including a strong contributory pension plan, private healthcare,life cover, an Employee Assistance Programme plus employee discounts on Canon products.

Canon also champions hybrid working (3 days office / 2 remote) flexible over a calendar month coupled with flexible working core hours to aid travel or caring arrangements, with a minimum of 25 days holiday per year. Lastly, you will find that Canonencourages continuous Learning and Development with a wide range of resources and support available on demand.
**#LI-Hybrid
LI-VC1**Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that's visionary, innovative and bold. As the world's best imaging company, we're living and working together for the common good.