Data Planner - London, United Kingdom - Walker and Sloan Ltd

Walker and Sloan Ltd

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Walker and Sloan are proud to be working with a well known marketing agency that provides creative and digital services as well as technology, procurement, and logistics solutions to its clients.

Job Purpose

To lead/work on client engagements for agencies Data + Insights, specifically helping to develop our client's knowledge and understanding of available data and providing best practice advice to help meet their marketing challenges.
To provide support to account team to help identify and convert revenue generating opportunities in existing clients.
Provide consultancy to clients on customer data initiatives that could help add value to their business and help to develop Data + Insights' solution to meet client expectations.

Key Responsibilities
Ensure any outputs such as analysis, technology solution or marketing strategy satisfy the business requirements.

Proactively work with account team to identify and develop opportunities within clients for additional revenue.
Develop data strategies and consumer journeys in order to support communication activities.
Provide support to internal account teams on how to plan effective data and CRM strategies to support our client's business plans.
Improve company efficiency by identifying repetitive work that can either be simplified and carried out by others or automated to speed up production.
Write comprehensive briefs to reflect client requirements.
Meet with internal teams to discuss brief and requirements.
Work with client teams in creation of all related project plans and schedules.
Identify projects' potential issues for client or third parties and propose solution options for agreement with internal teams, senior management (where necessary) and client.
Work with technical team to identify where errors have occurred and how these can be solved and avoided in future.
Provide accurate work assessments to deliver on time to maximise revenue opportunities.
Select the most appropriate data advice to support the client's business objectives
Support with commercial negotiations with clients and 3rd party suppliers.
Cost and plan deliverables.

Key Skills, knowledge and competencies

Communicating - able to work with non-data literate or data literate people at any level to show how data and our services can support customer engagement strategies.

Able to read an audience, balancing delivery between the macro and micro picture, happy to go into the detail but equally comfortable providing a "helicopter" view to get the key points across and generate consensus among a senior audience.
Presenting in an articulate and engaging way able to take ideas and make them come alive in presentations using software and visual aids.
Working in partnership with both analysts, technology and marketing enablement teams.
Understanding and explaining how multi channel data drives Engagement Marketing and Digital Transformation across Media and CRM.
A data expert with a passion for being customer driven.
Able to sell and influence clients and internal stakeholders using different techniques and approaches.
Able to build strong relationships based on mutual trust and respect.
Have a general understanding of relational databases and single customer view creation.
Have a detailed knowledge of the range of data sources available in the marketplace and how they can be applied to develop insight, campaign planning and reporting.
Understand how digital, Social and offline data can be integrated into CRM Programs.
Proactive, resourceful,capable of multitasking and problem solving under pressure.
Have a sound industry knowledge, keeping abreast of developments that may impact our clients.

Experience

Minimum of 23 years' Planning / Data Planning experience.
Sound experience of working with high profile clients (ideally both B2B and B2C across several industry sectors) at a senior level.
Considerable and recent experience of leading large scale multichannel marketing campaign/ technology/ data management/ BI projects within the Data Marketing Industry.
Practical and hands on experience of planning and analysing multichannel marketing activity.

Education and Training
Numeric degree or equivalent in a relevant discipline e.g. Business Studies, Marketing, Psychology, Social Sciences. Masters Level would be advantageous.

Other Desirable Requirements for the Job

A numerate, efficient problem solver who can demonstrate structured thinking.
Demonstrable communication, influencing and relationship management skills.
A strategic thinker who can make clear assessment of business opportunities.
High levels of energy and resourcefulness.
A creative thinker who can transcribe marketing requirements into CRM activity and then into operational actions.
A strong commercial outlook with demonstrable negotiating skills and understanding of revenue, cost and profitability.