Head of Marketing - Warrington, United Kingdom - Alertacall Ltd

Alertacall Ltd
Alertacall Ltd
Verified Company
Warrington, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Head of Marketing

Location:
North West based

Are you a passionate marketing professional who wants to make a real difference in a fast growing company that does good in the world?


Alertacall combines ingenious technology and contact from people who care, to create services that the social housing, health and care sectors use to better communicate with older people, and others with higher needs.

We strive to help as many people as possible feel safe, connected and informed with our easy to use touchscreen and daily contact from our excellent team.

We are winners of The Queen's Award for Enterprise in Innovation, the most prestigious award in the UK and now seek a new Head of Marketing to promote our services and deliver stand-out campaigns that drive growth and sales for the business.


What you'll be doing


You will be supported by an existing Marketing Executive and be responsible for the full range of marketing activities working closely with our Client Development and Operations teams.

You will report directly to the Chief Executive, with the following responsibilities:


  • Formulate and deliver a marketing strategy which is responsive to market changes.
  • Create and deliver standout campaigns that generate excellent leads.
  • Develop the website and social media presence, including digital content production and growing the number of leads and enquiries generated online.
  • Produce sales and marketing literature for the Client Development team, including brochures, training materials for client staff, and literature for residents.
  • Develop effective direct mail and personal reach out on platforms like LinkedIn.
  • Be the primary point of contact for advertising, media and PR agencies.
  • Work with the existing Marketing Executive and external partners to implement our comprehensive events programme.
  • Lead the development of video content including promotions and testimonials.
  • Develop industry partnerships to enable Alertacall content to be placed in locations that generate business, and manage engagement with third parties.
  • Lead the creation of 'White papers' and thought leadership pieces.

Who we're looking for


You must have hands-on experience of the full marketing mix, be an excellent written communicator, with a background from a sales focussed organisation.

Experience in social housing or similar sectors is valuable, but not essential. You must be able to demonstrate a track record of undertaking marketing activity that has led to business growth.


Some experience of working in an environment that requires complex themes to be communicated in an easy to understand way will be highly desirable.


The team with which you will be working strives for honest, authentic communication and comprises people who are Passionate, Caring, Reliable, Progressive and Knowledgeable.

You must want to improve the lives of other people including customers and colleagues because trying to help as many people as possible is part of our purpose.


What to do next


Be sure to tell us something about your own likes, interests and ambitions in life, as well as what attracted you to this role and Alertacall.

Now, over to you


Job Types:
Full-time, Permanent


Salary:
£35,000.00-£50,000.00 per year


Benefits:


  • Flexitime
  • Free flu jabs
  • Free parking
  • Onsite parking
  • Paid volunteer time
  • Work from home

Schedule:

  • Flexitime
  • Monday to Friday

Ability to commute/relocate:

  • Warrington: reliably commute or plan to relocate before starting work (required)

Education:


  • Bachelor's (preferred)

Experience:


  • Marketing: 7 years (preferred)
  • Digital marketing: 3 years (preferred)

Work Location:
Hybrid remote in Warrington

Application deadline: 10/03/2023


Reference ID:
AlertacallHOM
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