Influencer Partnerships Executive - London, United Kingdom - Awin

Awin
Awin
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Purpose of Position
You are responsible for the development of campaigns from start to finish.

This will include Advertiser outreach, pitching collaboration ideas, ensuring Advertiser campaign objectives are clearly set out and manageable, identifying and selecting relevant influencers, and liaising with campaign participants to ensure all roles are understood.

You will negotiate fees and will be on-hand to ensure each campaign runs smoothly via frequent communication with influencers throughout the duration of the campaign.

This will involve performing checks to ensure Awin affiliate links are accessible and optimised within campaign deliverables.

Upon completion of campaigns, you will be responsible for a client campaign analysis report and will need to ensure all influencers are paid within 30 days (approx.) of content publication.


The Influencer Marketing Consultant's primary purpose is to manage the network's relationships with influencers - helping facilitate campaigns for our advertisers.

You will be the network's expert on all influencer related activities, advising on best practice, publishing content, speaking at events and building campaigns from conception to execution.


An added bonus for this role is experience of being an influencer yourself, either running a blog and/or curating a social media community.

This background will allow you to speak with authority and insight to both influencers and advertisers alike, enabling you to champion the channel and offer an effective counter-point to advertiser requests.

Part of the role will also be to provide support and education to the wider Client Services department and be involved in pitches for new business.


Key Tasks

  • The recruitment, development and training of influencers on the network using our Influencer Marketing Platform
  • Helping influencers monetise their offerings and ensuring advertisers adopt appropriate measurements (not just pay per sale) to understand their impact
  • Develop and grow a new Awin service package curating and executing specific influencer campaigns for brands
  • Budget management and negotiations
  • Postcampaign analysis
  • Creation of influencer casestudies and best practice guides
  • Proactively provide support to advertisers that have influencer marketing as a key objective
  • Represent Awin at influencer focused events and educate the wider community on the opportunity available

Skills & Expertise

  • Minimum one years' experience as an influencer or working within Digital Marketing
  • Strong experience across MS Office, particularly with Excel and PowerPoint
  • Have an excellent grasp of how influencers differ from typical affiliates and can communicate this effectively
  • Can produce aesthetically pleasing marketing collateral
  • Ability to communicate and interact in a clear and concise manner and present in a way that inspires confidence in my knowledge
  • Ability to tailor recommendations based on an advertiser's marketing goals
  • Perform proactively and autonomously, using initiative to undertake new projects
  • Understand the influencer market and the preferred ways of working in terms of campaigns and payment methods

Our Offer

  • Use our company training offers to gain and improve your knowledge on a variety of industry relevant topics
  • The opportunity to accrue additional annual leave days based on length of service including your birthday after three years
  • Whether you enjoy working from the office or home, Awin allows you to decide. Our "Work Wherever" policy also makes it possible for employees to work from Awin locations all over the world
  • Say thank you to colleagues by sending them a voucher through our peertopeer programme
  • 2 paid days off per year, during working hours to volunteer with a community organisation
  • Taking care of your mental wellbeing by offering access to our various mental health initiatives and support
  • With staff wellbeing at the forefront of our minds, we have shifted to a 4day work week on a trial basis, offering our employees a greater worklife balance
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

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