Senior Commercial Comms Lead - London, United Kingdom - Channel4

Channel4

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Vacancy Name

Senior Commercial Comms Lead (6mth FTC)

Vacancy No

VN1624

Location City

London

Location Country

United Kingdom

Job Title:
Senior Commercial Comms Lead (6mth fixed term contract)

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Department: Commercial

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Location: London
JOB PURPOSE
The Senior Commercial Comms Lead will be responsible for creating the Commercial Marketing Strategy across the year.

Integrating all the different component parts, leading the Brand Narrative & consistency across different channels, instigating leading industry initiatives & working with the Central Events team to deliver the Event Strategy across the year.

KEY RESPONSIBILITIES

Ownership of the Strategy & Vision for building 4Sales Reputation in the industry
Lead the Market Proposition & Narrative of 4Sales across the industry
Build a clear 'Communication Strategy' across the year to ensure consistent Brand Comms & prioritisation of messaging
Guardian and owner of the strategy to coordinate brand tone of voice & visual style across all communication activities and channels
Identify & build relationships with Industry allies, networks, organisations & individuals
Build a communication plan & key messages across PR, industry events & panel opportunities.
Leading & coordinate all Comms to external industry partners in response to C4 Press releases, News & Announcements. Working closely with the Senior Leadership Team & internal Head of Comms
Identify and outline key event moments to support the marketing objectives, leading the briefing of the centralised event team to deliver in partnership
Ownership and lead the Awards strategy across 4Sales
Identify and develop cultural moments and/or initiatives to drive commercial reputation in market
Liaise with external stakeholders to enhance Channel 4's reputation and brand, including leading PR titles & Industry partners
Work with Senior team to device the best metrics & measurements of success to feed into continuous assessment of the strategy
Represent the Commercial Marketing team and output as a permanent member of the 4Sales leadership team

JOB FACTORS
Technical & Professional Skills

A track record of creating and leading a brands Marcomms Strategy across the industry
Experience in leading & coordinating message hierarchies across channels to drive a coherent and leading industry narrative
Planning, developing, and implementing a strategic approach to Brand tone of voice & visual styling
A track record on launching big industry initiatives & projects with multiple stakeholders, both internally & externally
Experience in PR communication strategy and execution
Job holder must be able to manage relationships with individuals at all levels with suppliers and internally within Channel
Autonomy/Judgement/Decision Making
Ability to lead Strategic conversations and articulate approaches to stakeholders
Ability to work independently and as part of an integrated team is vital
Working closely with the Senior Leadership Team at 4Sales & across Channel 4 to drive forward projects at speed, making informed decisions and pitching to senior colleagues as appropriate

Managing Resource

Experienced in leading a team to success, dealing with daytoday team management and longterm personal development
A track record of meticulous budget management, taking complete control of a 7figure expenditure budget
Relationship Management
Develop and maintain strong relationships with Senior team and stakeholder across 4Sales
Integrate and work with broader PR, Marcomm teams across Channel
Integrate and work closely with central events team across Channel
Build strong relationships with external industry partners, PR and industry bodies
Build a strong reputation internally as a respected brand guardian for the commercial team

Business Impact/Strategic Perspective

Ability to lead Strategic decisions that drive Reputation of 4Sales across the industry
Create, build & lead Marcomms strategy across all touchpoints
Manage and impact market reputation through PR, messaging, brand narrative & industry relationships

ESSENTIAL SKILLS & EXPERIENCE

Experience in Strategic leadership & reputation management in the industry
Prior experience in Brand Strategy and Narrative creation
Key Industry relationships & PR experience
A keen understanding of what makes effective advertising and how brands grow
Prior experience of understanding, developing and communicating a brand tone of voice
A track record of planning, developing, and implementing a strategic approach to Brand development
Experience in a planning / strategy role supporting industry leading campaign deliver
Ability to work at pace and under pressure in an everchanging environment
Understanding of the Media Landscape & UK television market

Salary