Senior PR Officer - London, United Kingdom - Sense

Sense

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About the role

This is an exciting opportunity to join the Sense team in our London office on a hybrid basis as a Senior PR Officer.

This role is responsible for securing high-profile press coverage that delivers on the department's strategic objectives.

From managing the press office, to briefing spokespeople, this is a varied role in an ambitious and dynamic and team.

Key responsibilities
Develop and execute PR plans to promote Sense initiatives

Take a lead role in media relations and secure national and regional online, print, and broadcast coverage - pitch ideas and stories to journalists, research key targets and develop media lists.

Implement initiatives, such as press briefings, to build relationships with key media contacts
Monitor the national news agenda to identify opportunities and share with the team
Draft, edit and issue high quality, compelling written materials and ensure all materials are approved before released. This includes feeding into campaign plans and writing press releases, interview briefing documents, case studies and quotes from Sense spokespeople
Brief Sense spokespeople for interview
Set up media interviews, write briefing materials and attend and support interviewees (this may involve national travel)
To contribute to media training programme for Sense spokespeople

Lead on the day-to-day running of the press office, helping to manage inbound media interest and ensure a smooth process from start to finish - answer media enquiries and work with the PR team to prepare responses as required to deadline.

To keep up to date the media contact database

Implement media team management systems and processes - this includes monitoring coverage, saving coverage, creating coverage reports and assisting with ongoing reviews of whether we are meeting our objectives.

Assist with the planning and delivery of creative national and regional multi-channel media strategies that feed into and support wider organisational objectives About you
We're looking for someone who has experience as a journalist, or PR working in a busy press office. You'll be proficient at managing competing priorities and able to turn around attention-grabbing press copy to a tight deadline. You'll have experience in pitching and selling-in to journalists, and able to brief spokespeople for interview.

No agency submissions please:

any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.