Data Marketing Analyst - Chester, United Kingdom - Better Placed Limited

Better Placed Limited
Better Placed Limited
Verified Company
Chester, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Marketing Data Analyst

Multi-Million Consumer Brand

Chester - 1 day per week

£50,000

The Package:


  • Competitive salary and regular reviews
  • Extremely competitive benefits package, including:
  • Bonus
  • Enhanced Pension
  • 30 days holiday (+8 BH), ability to buy 5 additional days
  • Private Medical Insurance
  • Commute cost support
  • Enhanced parental leave
  • Enhanced sick pay
  • Huge discounts across multiple brands
  • Fantastic office environment
  • Hybrid 2 days in/ 3 WFH.

The Brand:


  • Heritage brand. Iconic brand name
  • Multimillion turnover brand
  • Private equity backed, multimillion continued investment
  • Double digit growth YOY
  • A team that are genuinely enthusiastic, driven and risk takers

The role:


  • Deliver actionable insight based on data analysis of all marketing activity and channels (CRM, Social, Paid Search, Display, SEO, Affiliation etc).
  • Support the Marketing teams to achieve their goals and objectives through the effective design and delivery of insightled marketing campaigns.
  • Work with CRM team to deliver audience data selections.
  • Provide effective analysis and interpretation of campaign effectiveness.
  • Deliver data visualisation and dashboarding to maximise selfservice.
  • Support the Marketing department's lead management process for all central enquiries into the business including, tracking, reporting, analysis, and stakeholder management.
  • Assist in data management, governance, attribution rules, and data quality with other member of the Data team to ensure data integrity & single source of truth across the company.
  • Performance initiatives analysis
  • Create and improve existing dashboards and reporting (Outside of Marketing) allowing colleagues and board members to be informed in terms of KPIs and specific concerns for their areas.

Previous experience:


  • Degree or equivalent (preferred).
  • Relevant experience, i.e., marketing analytics, with a strong background in marketing and an understanding of the role dataled insights can have in improving the effectiveness of campaigns.
  • Knowledge of BigQuery and/or Redshift.
  • Experience developing measurement frameworks and dashboards, utilising appropriate software (e.g., Tableau, Data Studio).
  • Strong understanding of Google Analytics, GTM, SA360 and other related MarTech
  • Strong SQL Skills
  • Interpersonal communication comfortable and skilled at communicating complex insights to nondataoriented stakeholders.
  • Ability to take large data sets and identify trends.
  • Data manipulation through tools such as Microsoft Excel.
  • Management of workload across adhoc requests and deadlines.
  • Application of statistics in the context of performance and trends analysis (Desired)
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