Aveda - Communications Coordinator - London, United Kingdom - The Estée Lauder Companies
Description
POSITION OVERVIEW:
- Support Communications team in planning and executing strategies, product launches, events, press and digital activations that are aligned with the overall business objectives
- Promote the brand and its products by generating social and editorial coverage across all forms of consumer and trade print and social media.
PRIMARY RESPONSIBILITIES:
Support Communications team in planning and executing strategies, product launches, events, press and digital activations that are aligned with the overall business objectives
- Support team with event planning, organizing and negotiating with suppliers and managing critical timings.
- Work with all functions to ensure 360degree launches, supporting the Communications Manager to ensure all launches are strategically aligned
- Support Origins and Aveda Sustainability focuses by organizing charity events and supporting on donation elements.
- Research and approach appropriate influencers to be part of key campaigns.
- Pull together content briefs and negotiate on costs and contracts for influencers.
- Oversee event planning and organisation and manage critical timings and roles and responsibilities.
- Work with team to pitch new launches and creative content ideas to influencers and press
- Foster and manage relationships with digital influencers, agencies and press. Schedule regular meetings with key contacts.
- Consistently deliver on influencer engagement and content goals that build equity and awareness for the brand in target media
- Support and identify disruptive opportunities to partner with relevant influencers and likeminded brands
- Oversee the daytoday running of the Aveda, Origins, Bumble and bumble press office, supporting the assistant where needed.
- Coordinate the planning of the mail out calendar to ensure all mail outs are received by Influencers, LL, ML, SL press, influencers and tiktokers.
- Update all press and influencer global assets (press releases and eblasts) to ensure they are UK relevant, legally approved and price and stockist information is correct
- Raise PO's and product orders as needed.
- Oversee the reporting process, tracking monthly ranking against competitors and compiling reports.
- Develop event recaps to share with senior stakeholders and global teams
- Create Bi weekly Hot Off the Press coverage announcements
- Maintain the activation calendar across all three brands.
- Support Communications Manager with strategy decks and wider brand presentations for all 3 brands
Qualifications
Job:
Communications / Public Relations
Primary Location:
GB-ENG-London
Job Type:
Standard
Schedule:
Full-time
Shift: 1st (Day) Shift
Job Number: 239960
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