Digital Marketing Coordinator - London, United Kingdom - Better Placed Limited
Description
Better Placed are recruiting a2 month Fix term contract which is based in London. They are a well known international Fintech business who are looking for a full mix Digital Marketing Executive.
JOB PURPOSE:
The Digital Marketing Coordinator provides support and optimises the e-commerce, and other marketing programmes of the clients in Europe. Key responsibilities include performance marketing, optimising the endto
- end customer experience through a series oftest a nd learn activities, deploying capability enhancements, and launching cross-channel/cross-business unit digital marketing campaigns. As day-to-day digital contact for within the marketing team; the role requires a lot of coordination between regionalEuropean Offices, our HQ in Tokyo and agencies located in the UK. This role has high visibility within the organisation and therefore, someone who is flexible and can adapt easily will do well in this position.
KEY RESPONSIBILITIES
Digital and E-Commerce Marketing
- Coordinate European sales promotion activities with local branches to bring ecommerce and
up engagement with and ecommerce activities.
- Plan and execute digital performance marketing campaigns across internal and external
- Analyze performance data to identify trends and opportunities.
- Understand specific nuances in technology with partners and utilise it to support the
- Manage creative production with agencies and internal stakeholders, reporting to comms
- Planning, track, and report on ecommerce marketing campaigns (including dashboard creation
Reporting and Data Analysis
- Keep abreast of new social media sites, web technologies, and digital marketing trends;
include new information.
- Use Google Analytics, Google AdWords, and other relevant sites to maximise digital
- Prepare and submit reports on digital marketing activities and campaigns to management on a
- Proactively monitor the client public reputation by observing brand sentiment on social media,
to protect the brand reputation and feed into comms manager.
Job Description:
- Confidential and Proprietary Information
- Assist with planning and management of corporate events including promotional events, award ceremonies, sponsorships, and press conferences. Some of these will occasionally require you to work out of office hours (e.g., weekends/evenings).
- Manage social media and campaign budgets and be comfortable with excel budget planning and FX conversions.
- Perform other related tasks as assigned by management and to meet business needs.
- Comply with company policies and procedures. Including the maintenance of all copyright and social media guidelines, and partner brand guidelines.
SKILLS AND KNOWLEDGE
- Digital marketing experience required (SEO/SEM/PPC) and other emerging martech tools: Hootsuite / Tweet deck/ Canva/ InVideo/ Buffer/ SNS Insights /mail chimp / aweber and google analytics.
- Highly motivated, independent, and proactive, with the ability to confidently lead projects and campaign delivery but work as part of a team too.
- Must be highly numerate and a whizz with excel and comfortable working with data and able to distil actionable insights/trends.
- Creative and innovative thinker with the ability to challenge the status quo.
- Proven track record of designing and executing marketing campaigns that have driven results.
- Excellent project coordination and strong relationship management skills
- Passionate about new digital marketing strategies, fintech/payments, and attribution a plus
EXPERIENCE AND EDUCATION
- Previous experience with multinational organisation preferred and/or B2B environment
- University degree with a minimum of 1 to 3 years' experience in digital marketing and project support;
- Advanced proficiency in English (spoken and written) is required, great if you have another European/Asian language.
More jobs from Better Placed Limited
-
Communications Manager
Milton Keynes, United Kingdom - 1 day ago
-
Senior Customer Marketing Manager
Leeds, United Kingdom - 1 week ago
-
Senior Content Designer
Leeds, United Kingdom - 1 week ago
-
Pr Senior Account Manager
Leeds, United Kingdom - 2 weeks ago
-
Junior Fullstack Developer
Manchester, United Kingdom - 3 weeks ago
-
Marketing & Communications Officer
York, United Kingdom - 2 weeks ago