Digital Analytics and Cro Lead - Folkestone, United Kingdom - The Candidate Ltd

The Candidate Ltd

Verified Company

Folkestone, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Analytics and CRO Lead - Folkestone (1 day per week) - £60k - Lifestyle

The role of the Digital Analytics & CRO lead is to create and manage the Personalisation & CRO capability and roadmap for the groups portfolio of brands and the Content function to drive real customer experience and business benefit for their Magazine &Content business together with the wider business units.

You'll utilise Adobe Analytics and Target tools together with?session replay tool Decibel?and data sources to help understand customers experience online, primarily on their magazine and content website, highlighting key customer experience issues and opportunitiesto be addressed by?creating and implementing an optimisation & personalisation programme,?working?together?with the wider digital, content, brand and marketing.

You'll also work closely and collaborate with the wider data team, web tools and CRO colleagues across the business to help align the data, targeting and reporting approach.

You'll champion an approach and process to ensure they maximise customer identificationonline and work to integrate and match offline and online data to inform thieir first steps in to Next-Best-Action and targeting decisions across the business but specifically on the brand homepage and across the magazine site.

Main Responsibilities

The performance and development of the Personalisation & CRO function, building a roadmap, iterating, reporting and evolving our capability to drive real business and customer experience objectives.
Specifically the CRO programme for our magazine and content hub, utilising our data and testing capability to maximise the significant opportunity to drive multiple business and customer objectives from the visitors to the site.
Developing the personalisation and CRO capability for our brand homepage, working with the Website manager to deliver the most relevant content to users based on our offline and online data.
Creation of?online reporting?and insight using tools such as Adobe Analytics &?Decibel.
Championing Analytics & CRO best practice across Saga, sharing knowledge and collaborating to ensure the customer is at the heart of what we do, across our business units.
Working with the data team and CRO colleague to start shaping the nextbestaction roadmap and evolving it as our singlecustomerview programme rolls out.

About you

Digital analytics expertise, ideally using Adobe Analytics (or equivalent).?
Experience with tag management solutions like Adobe's DTM & Google's GTM.?
Experience managing a team, ideally in an analytics or optimisation context.
Experience in multiple industry types such as publishing, insurance and travel sectors.
Comfortable presenting often complex solutions to stakeholders, often with varied knowledge and understanding having the ability to breakdown complex information and present it?in an easytounderstand?way.

Benefits include: