Website Content Editor - Truro, United Kingdom - ShelterBox

ShelterBox

Verified Company

Truro, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Website Content Editor

Salary:
£25,000 per annum

Grade:5- Supervisor/Officer

Position type:
Full time, Permanent

Responsible to:
Website Manager

Direct reports:
None

Location:
Truro, Cornwall (hybrid) or remote UK with quarterly travel to Truro

Role purpose:

This role is focused on managing the content strategy for ShelterBox's upcoming international website.

Putting the user at the heart of every decision, the role will produce high performing web copy, develop and optimise user journeys, and share insights across the FundComms department.

Our vision for this role is to create best in class website content that other charities look up to.

In addition to maintaining our relationships with existing supporters, we want to use our website to acquire new supporters of ShelterBox, earn more engagement from younger audiences, achieve more frequent donations and get supporters to talk positively about supporting ShelterBox without prompting.

Who are we looking for?

ShelterBox is seeking a bright, motivated and proactive individual with a minimum of 2 years' experience working in a copywriting or content role.

You will be plugged into the world of international development and should have a focus on innovation, helping us to spot trends to engage audiences and test new approaches.

Excellent writing skills, grammar and knowledge of the English language are essential.

You should be able to adopt different tones and styles of writing when supporting projects from both our international programmes around the world and fundraising campaigns - from explaining the latest developments in the Syrian war to persuading people to take part in our latest fundraising campaign.

You will be able to clearly convey ideas in a compelling and concise manner and bring passion and excitement when it is needed.

Attention to detail is crucial.

This is a great opportunity to get 'behind the scenes' of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter.

Duties will include but not be limited to:

Best in class content

Produce bestinclass copy and content that achieves organisational objectives
Create high performing pages with powerful and engaging copy and content to support fundraising and communications campaigns and appeals, helping to increase engagement and donations
Plan and deliver the ShelterBox blog, increasing engagement and organic traffic
Update and maintain existing website content, including case studies, country pages, and evergreen content, to ensure information is always up to date and performing well
Provide training for fundraising teams to develop web copywriting skills
Support core projects like the Supporter Growth Strategy and Supporter Journey project

Planning, testing and auditing

Create a website content plan that answers user needs, attracts new traffic to the website and improves SEO rankings
Perform SEO audits, keyword research and monitor search rankings across the website
Perform contents audits, identifying areas for improvement across the website in the shortterm helping us to select pages to migrate to the new international site. Longterm/ongoing identification of content gaps
Build test and learn into content planning, using Google Optimise to run A/B tests
Ensure website content is meeting user needs, running web surveys, putting the user at the heart of our content
Analyse web content using tools like Google Analytics and Hotjar
Develop and optimise supporter journeys
Share insights, findings and best practice to ensure wider teams know and understand what is working well and how this can improve their areas of work
Have an innovation focus with a willingness to fail, identifying and testing new products and trends with a view to increasing audience reach and engagement

International support

Support our smaller affiliate websites by monitoring their content, prompting and helping those teams to update their pages
Share our highquality web content to all affiliate networks
Support teams to improve quality of content with SEO training and recommendations.
Share best practice insights, advice and training to all affiliate teams

Other responsibilities