Emx I Planning, Senior Executive - London, United Kingdom - EssenceMediacom

EssenceMediacom

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Media Planning Senior Executive

Reports to:
Media Planning Director

EssenceMediacom

EssenceMediacom fuses Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.

EssenceMediacomX
EssenceMediacomX sits within the legacy Essence building on Oxford Street.

We still have all our wonderful essentials looking after our amazing clients Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L'Oréal to name a few.

About the team
Media Planning are experts on the paid media landscape and how consumers interact with it.

We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis.

We are our clients' key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA

As a member of a unique agency that's pioneering the media marketing world, you will share in the responsibility of its success, as well as its rewards.

Job Purpose

The Media Planning Senior Executive supports team deliverables across the campaign lifecycle by collating, managing and analysing data from internal and external sources.

They use industry and proprietary research tools to uncover insights to feed in to planning decisions and compile historical data to ensure previous campaign learning is incorporated in to new plans.

They collaborate closely with Activation and Ad Operations to traffic and launch campaigns and ensure plans are billed correctly.

Media Planning Senior Executives stay close to the plan during the live phase to support the optimisation of performance in-flight.

They demonstrate sound working knowledge of the overall media landscape.

The Client and the Role

Airbnb is a unique brand with its offering to consumers and we want to show consumers in various markets that travelling with Airbnb and being hosted is the best way to travel.

Whilst the pandemic has stalled outbound travel, what we are seeing in various markets is inbound travel picking up and consumers want to travel in their own countries and therefore demand is picking up especially in various market corridors.

This is a Global account, with clients in the US and local divisional clients whom we speak to on a daily basis.

The account is fast paced and requires at times quick turnarounds and management of various markets within EMEA (UK, FR, DE, IT, ES, BE, NL, CH).

Our clients are savvy media marketeers and have a passion for creative.

Creative positioning needs to land with the brand qualities and authenticity of Airbnb and their audience, therefore the quality of formats and its environments are a given when planning.

Airbnb are always keen on pushing the boundaries and showcasing exciting media opportunities through strategic and clever media planning. They want to stand out and showcase the best of what Airbnb can offer to their audience.

What we need from you:

Support media planning managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes
Conduct research and compile data to guide and support planning and optimisation recommendations
Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met
Develop strong relationships with Activation team to facilitate flawless execution of plans
Collaborate with Activation teams to complete the detail of the plan in Olive, our finance system, and help solve for any issues
Prepare data for reporting and analysis
Assist in the management of campaign analysis plans
Contribute to internal case studies for the sharing of learning and best practice
Meet with vendors and attend presentations to improve knowledge of the media landscape

A little bit about you:

Basic spreadsheet capability (VLOOKUP, Pivot Table)
Able to create presentations, in slides or document format
Understanding of industry standard media research tools (e.g. Comscore, GWI, TGI, YouGov)
Understanding of how Activation works in different media channels
Sound written and verbal communication skills, with the desire to learn and advance
Strong organizational skills, close attention to detail and ability to multitask
Ability to adhere to deadlines
Ability to work independently and to collaborate in a team environment
Able to recognise when problems could develop and know when to escalate to managers
Experience in Media, Advertising or an applicable field (preferably but not exclusively in planning) at Executive level
Experience in collaborating and planning across multiple markets is desirable