Marketing Analyst - London, United Kingdom - Harnham - Data & Analytics Recruitment
Description
**MARKETING ANALYST£400-£500 PER DAY (INSIDE IR35)
2-3 MONTH CONTRACT
MEDIA AGENCY
LONDON//REMOTE**Harnham is working with a client that is seeking a talented Marketing Analyst to join our growing team and play a critical role in helping our clients understand marketing attribution.
As a Marketing Analyst, you will be responsible for conducting deep divesinto marketing data to understand the impact of different channels and tactics on customer behaviour.
**YOUR ROLE AND RESPONSIBILITIES**As a Marketing Analyst, you will be tasked with: - Analyze large amounts of data from various sources, including web analytics, social media, and customer relationship management (CRM) systems, to understand marketing attribution
- Develop and maintain marketing dashboards and reports that provide insights into the performance of marketing campaigns and tactics
- Work closely with crossfunctional teams, including marketing, sales, and product development, to ensure datadriven insights are incorporated into decision making
- Collaborate with data scientists and engineers to develop advanced marketing attribution models and tools
- Stay up to date with the latest trends and best practices in marketing attribution and use this knowledge to continually improve our analysis processes and tools
- Communicate complex data insights to stakeholders in a clear and actionable manner, and make recommendations for how to optimize marketing performance
**A successful Marketing Analyst will have the following: - Experience in a marketing analyst role, with a focus on marketing attribution
- A proven ability to understand funnel analysts with some A/B testing exposure.
- Strong technical skills, including experience with SQL, web analytics tools (e.g. Google Analytics), and data visualization tools (e.g. Tableau, PowerBI)
- Excellent communication and interpersonal skills, with the ability to present complex data insights in an accessible and actionable manner
- A passion for marketing and a deep understanding of customer behaviour and marketing trends
**Once placed a Marketing Analyst can expect to receive between £400 & £500 per day, inside of IR35 offering a 2-3 month contract and a very flexible hybrid remote working model from their central London office.
HOW TO APPLY
Keywords:
SQL, Python, Attribution, Marketing Analytics, A/B, AB, MVT, Funnel
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