Media Lead - London, United Kingdom - SKY Italia

SKY Italia

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand.

A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

As part of our journey to becoming Europe's most effective advertiser we are building a media strategy and testing department to sit within the Media Strategy and Performance team.

The team will lead the development of best practice strategic guidelines for all markets based on the insight generated from a full range of advanced measurement tools and methodologies, including a new A/B testing capability.

The new testing team will design, deploy and evaluate marketing tests, integrating results with econometrics and scaling via our strategic media "golden rules".

We are looking for a Media Testing Lead to take a pivotal role in establishing and running the testing programme as part of the newly created team.

What you'll do:

Support the Head of Media Strategy in driving media efficiency across the Sky portfolio, working closely with senior partners to establish the testing programme
Identify and prioritise incampaign testing opportunities, identifying tests that challenge current marketing approach and improve media and creative efficiency across ATL and digital channels
Support team with analysing test results using sales and brand KPIs, and developing valuedriving insights
Provide media testing expertise to teams across the Sky group by developing and sharing best practice including important metric selection and inchannel set up
Lead systematic integration and scaling of test learnings across media campaigns alongside Sky's media planning team, marketing teams and external agencies
Manage Media Analyst and Scaling Manager responsible for the design and widespread adoption of tests and associated insights
Manage testing budget and costs working closely with media planning team, marketing teams, finance team and external agencies

What you'll bring:

Media expert with inhouse media team or media agency experience; with experience leading a team
Selfstarter with track record of driving transformations across organisations
Confidence in handling and influencing senior partners and csuite strong presentation skills are key (written and verbal)
Good knowledge of digital and offline channels required
Datadriven and analytical, with experience in media testing, preferably AB or Matched Market methodologies
A commercial approach and experience of working with significant budgets

The Rewards:
There's a reason people can't stop talking about #LifeAtSky.

Our great range of rewards really are something special, here are just a few:

Sky Q, for the TV you love all in one place
A generous pension package
Private healthcare
Discounted mobile and broadband
Access a wide range of exclusive Sky VIP rewards and experiences

How you'll work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Osterley:
Our Osterley Campus is a 10-minute walk from Syon Lane train station.

Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations.

There's also plenty of bike shelters and showers.

On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose.

You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion:

We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for this, and we've committed £30million to support the fight against racial injustice.

We've also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.

At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

Why wait?

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.