Marketing Executive - London, United Kingdom - Hampshire Trust Bank

Hampshire Trust Bank
Hampshire Trust Bank
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description
Hampshire Trust Bank is a specialist bank, staffed by experts focused on helping UK businesses realise their ambitions.

Our dedicated Asset Finance, Development Finance, Wholesale Finance and Specialist Mortgages divisions ensure that businesses receive the outstanding service, lasting relationships, integrity and expertise they need to prosper.


We also provide savings accounts to individuals and businesses and since we lend only to businesses, our savers can be sure their money will be used to boost the British economy.


The bank is authorised by the Prudential Regulation Authority and regulated by the Prudential Regulation Authority and the Financial Conduct Authority.


Our Values and Behaviour
All members of the HTB team are expected to demonstrate values and behaviour that underpin everything that we believe in


Customers matter

  • We listen to our customers
  • We value customer relationships over transactions
  • We strive to deliver what customers want, when they want it, how they want it
  • We prioritise customer outcomes over corporate expediency

We deliver

  • We approach everything we do with discipline and set high standards
  • We do more with less and embrace change
  • We are fanatical about financial rigour and risk discipline
  • We execute consistently with speed and accuracy
  • We constantly strive to improve

Integrity without compromise

  • We always aim to do the right thing we don't duck hard choices
  • When we make a mistake we own up and fix it
  • We are open and honest in all our communication
  • We treat innovation and fresh thinking as an opportunity not a threat

People Power

  • We are a meritocracy
  • We empower people and make them accountable
  • We encourage our people to learn and grow
  • We challenge each other honestly & constructively
  • We work as a team
  • We know diversity makes us stronger
  • We celebrate success

Position:


  • Collaborate with external agencies to maintain brand consistency, inclusive of tone of voice, governance, and the ongoing management of brand assets.
  • Manage the creation of social media content, including timelines and editorial calendars, by liaising with wider stakeholders outlining project briefs, visuals, and messaging. Support ongoing communications strategy, liaising with business stakeholders and PR agencies to manage deadlines, and ensure consistency across quality and tone of voice.

Requirements:


Qualifications/Experience
It would be beneficial if you had the following, relevant qualification from:

  • CIM, IDM or IPA

Competencies and Attributes:


  • Strong copywriter and creative content creator
  • Excellent proofreading skills with a keen eye for detail
  • Good understanding of leading social media platforms, particularly LinkedIn
  • Experience of Canva (or similar)
  • Dotmailer / dotdigital (or similar)
  • Briefing
It would be beneficial if you had the following:

  • Financial services or specialist lending experience
  • WordPress or Umbraco (or similar)
  • Meltwater (or similar media monitoring and analysis tools)
  • Understanding of image licensing with image banks such as iStock or Shutterstock Experience of endtoend management of events

Other information:


  • Support in the production of online and offline collateral including adverts, brochures, guides and documents.
  • Support event management across exhibitions, roadshows, conferences and inhouse events, liaising with external agencies.
  • Oversee the measurement and analysis of marketing performance, setting benchmarks, conducting A/B tests, evaluating content effectiveness, and formulating strategic recommendations.
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