Digital Marketing Officer - London, United Kingdom - Qatar Airways
Description
Qatar Airways have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role ofDigital Direct Officer UK and Ireland.
Specific Accountabilities include:
- Analyse all campaign performance using data to provide recommended strategies for campaign optimisation and highlight learnings to line manager and wider team.
- Work closely with the UK&I Marketing and Digital & Marketing Operations teams in order to support and implement Global and Regional campaigns, as well as local campaign activity aimed at achieving market KPIs (revenue, acquisition, and destination).
- Work with the Regional Digital Marketing teams and agency partners (media buying) contributing to the briefing requirements and defining the channel recommendations and investments to ensure that all campaigns/activities are aimed at driving sales.
- Keeps abreast with the latest campaigns, products and technologies to suggest and champion the implementation of new features, enhancements, products and content.
- Work in close cooperation with Digital Direct internal stakeholders, Commercial Marketing and Revenue Management counterparts to build solid working groups with a cross departmental approach so that unique selling points across platforms are implemented and to raise customer awareness around these.
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make.
You will find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience.
You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what has never been done before.Together, everything is possible
Qualifications:
The successful person will have:
- Expertise in all digital tracking and monitoring aspects as well as reporting tools. (Adobe Analytics preferred)
- Bachelor's Degree ideally within Marketing/ Relevant field
- Direct Online Marketing and ecommerce marketing focus
- Expertise in Acquisition, Conversion and Retention techniques
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