Head of Brand Activation - Auchterarder, United Kingdom - Gleneagles

Gleneagles

Verified Company

Auchterarder, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Ref:
GLE1322

Branch:
The Gleneagles Hotel

Location:
The Gleneagles Hotel, Auchterarder

Contract type:
Permanent

Hours:
Full Time

Posted date:31/08/2023

Closing date:02/10/2023

COME AND JOIN US...

We are currently seeking an experienced and strategic
Head of Brand Activation with a passion for creativity and a diverse skill set in event and marketing campaign management.

As a key member of the Brand Marketing team, you'll lead our marketing efforts in designing, planning, and executing successful short and medium-term campaigns that generate brand awareness, drive engagement, and achieve business objectives for both Gleneagles Hotel in Perthshire and Gleneagles Townhouse on St Andrew Square, Edinburgh.

This opportunity requires a strong focus on brand storytelling, creativity, brand partnership, event activation and meticulous attention to executional detail.

ABOUT GLENEAGLES

One of the world's most iconic luxury hotels and country estates, Gleneagles has been making memories for nearly a century.

Recently crowned 'Best Hotel in the World' in the Virtuoso Best of the Best Awards, everything we do is about surpassing expectations and creating exceptional hospitality experiences for our guests.

WORKING AT GLENEAGLES
We're devoted to making our people feel as valued as our guests.

In this way, we strive to support the whole 'you' - not just the professional part but the personal part too.

People join our team for all sorts of reasons.

Some work here permanently to develop a career, some work seasonally, while others have a schedule to fit around their personal commitments.

However long you plan to stay with us and whatever hours you'd prefer to work, we're open to flexible working requests and offer hours, shift patterns and contract types to suit everyone.

Location; Auchterarder, just off the A9.

Gleneagles is also within easy reach of a number of Scottish towns and cities:
Edinburgh City Centre (1hr), Glasgow or Dundee (50mins), Stirling and Perth (25mins).

Here's a bit more detail on what we see you doing in this role:

Collaborating with our marketing leadership team at Gleneagles to develop comprehensive campaigns that showcase creative ingenuity, brand storytelling, and cater to the unique aspects of this iconic luxury estate
Overseeing the endtoend execution of all short and mediumterm marketing campaigns for Gleneagles and Gleneagles Townhouse, ensuring they are delivered on time, within budget, and in accordance with Gleneagles' established KPIs while infusing innovation and imagination
Leveraging your strong previous experience in working with lifestyle brands to craft marketing campaigns that tap into broader popular cultural insights and compete for consumers' share of mind of consumers against the world's most loved brands
Developing a deep understanding of Gleneagles' rich heritage, values, and target market, ensuring that all campaigns reflect and amplify the brand purpose through compelling brand storytelling. Infusing campaigns with brand storytelling and creative ideas that resonate with Gleneagles' target audience.
Identifying and forging strategic brand partnerships and collaborations for Gleneagles that align with the hotel's values and target audience to drive audience diversification.
Building strong working relationships with our external partners and brands to create joint marketing campaigns or collaborations that amplify brand awareness of key events and campaigns, tapping into new audiences for Gleneagles and building brand equity.
Conceptualising, planning, and executing engaging and memorable events for Gleneagles that align with the brand identity and resonate with guests
Ensuring flawless event coordination and activation of brand events, working closely with crossfunctional teams at Gleneagles to deliver exceptional guest experiences with meticulous attention to detail
Working closely with the teams at Gleneagles and Gleneagles Townhouse to integrate marketing initiatives with Food Beverage, Operations and Leisure Teams in creating seamless brand storytelling, brilliant products and events
Developing new events and campaigns and ensuring endtoend delivery.
Working handinhand with our PR team to amplify campaign reach and leverage media opportunities to strengthen brand positioning
Managing a small but brilliant team of marketing professionals, providing guidance, feedback, and continuous professional development
Fostering an inclusive and highperforming environment, encouraging teamwork, innovative thinking, and the exploration of fresh ideas within the team
You'll have responsibility for managing the marketing campaign budget effectively for Gleneagles, ensuring maximum ROI and costefficiency while supporting creative experimentation and partnerships with a keen eye for detail
Utilising datadriven insights to assess the effectiveness of marketing campaigns