Content Marketing Executive - Exeter Airport, United Kingdom - Cooper Golding Limited

Tom O´Connor

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Tom O´Connor

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Description
Content Marketing Executive
Exeter
From £25k
The Company
A manufacturer and wholesaler of agricultural spare parts and accessories.
What is the purpose of the Content Marketing Executive?

To use your experience to develop a tone of voice for both B2B and B2C segments across multiple marketing channels including PR, eCommerce, digital, video, print and social media.

This is a newly created role with the opportunity to make the role your own andbecome the go to person for created copy and marketing content.

Working with other departments and gaining insight into how a large company operates when collaborating with product managers, designers, eCommerce specialists and other functions across the business.

What are the responsibilities of the Content Marketing Executive?

  • Working with the Marketing Manager to understand and interpret briefs from other departments and deliver engaging content to all audiences.
  • Working with the Marketing Manager to develop strong communications and copy across all platforms.
  • Responsible for video content. Working with the Design Team to develop video content for product launches, brand/range awareness and ideas to increase engagement via YouTube and other channels.
  • Responsible for all PR communications, writing and distributing press releases, managing and growing the media contact database and monitoring all press coverage.
  • Create content optimised for social media uses
- ensure all campaigns are in line with company brand guidelines.
What skills and experience will the Content Marketing Executive have?

Essential:

  • 2 years relevant work experience
  • Degree educated or equivalent in marketing or related field

Desirable:

  • Demonstrable experience of multichannel marketing
  • Evidence of strong written copy across a variety of marketing channels
What will the Content Marketing Executive get in return?
25 days holiday plus bank holidays
6% contributory pension
Subsidised medical insurance
Life Insurance
Cycle to work scheme
Company profit share after 2 years
Staff discount

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