E-commerce Marketing Manager - London, United Kingdom - EllisKnight International Recruitment

EllisKnight International Recruitment

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Our client is an exciting sustainable jewellery brand dedicated to creating unique and eco-friendly pieces that celebrate individuality, craftsmanship, and ethical production.

This exciting and varied role will involve the following key responsibilities:

Develop and execute e-commerce marketing and brand strategies that align with the brand's mission, vision, and values.
Liase and engage with digital marketing agency to optimise PPC and other paid advertising activities.
Manage the company social media accounts (instagram, tiktok, and pinterest) in a strategic way to grow followers and increase traffic to the website from them.
Develop and execute social media and inperson marketing strategies to increase brand awareness, engagement, and sales.
Build and maintain relationships with influencers, bloggers, and other industry contacts to increase brand visibility and reach including exploring affiliate programs.
Collaborate with the design team to develop and implement new product launches, promotions, and sales strategies.
Monitor and report on brand performance, including sales, engagement, and customer feedback
Monitor website analytics to track KPIs such as traffic, conversion rates, and revenue, and use insights to optimize marketing campaigns and website design.
Track & analyse all marketing performance with weekly recaps and monthlyreviews with clear actionable recommendations for growth and improvements to be shared and communicated effectively.
Stay uptodate with industry trends and best practices, particularly in the sustainable and ethical jewellery space.
Conduct market research, analyze customer insights and competitive landscape to identify opportunities and trends.
Creating and managing budgets: You need to manage the marketing budget, including allocating funds to different marketing campaigns and ensuring that spending stays within the budget.

Qualifications and Experience:

Bachelor's degree in Marketing, Communications, or a related field.
45+ years of experience in ecommerce marketing, preferably in the sustainable fashion or jewellery industry but not essential.
Experience in managing digital advertising campaigns across various platforms, including Facebook, Instagram, tiktok and Google AdWords, to drive traffic and increase conversions is a bonus
Experience with Shopify ecommerce platform
Strong project management skills and the ability to prioritize and manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Passion for sustainability and social responsibility.
Strong analytical skills and proficiency in using web analytics tools such as Google Analytics.

About you:

You must be confident to take the lead in this role and be able to think outside the box to push forward any marketing projects.
In person events are part of the company strategy so you must feel confident speaking to small groups of people whilst portraying the brand in a positive light to align with the business values
Be happy to work in a small but rather amazing team