Social Media Officer - Newbury, United Kingdom - Charlie Waller Trust

Charlie Waller Trust
Charlie Waller Trust
Verified Company
Newbury, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Location:

The role is based at the Trust's office in West Berkshire, although our flexible working policy offers a blend of home and office-based working.


Accountable to:
Head of Communications


Start date:
As soon as possible


House of work:
Permanent, full-time (35 hours). At least three days per week at our Newbury office, with flexible working arrangements available.


Salary range:
£24,000 - £27,000 depending on experience


Purpose


As Social Media Officer, your role is to develop and execute effective social media activity to enhance brand awareness, engage with our target audiences, and drive website traffic.

You will be responsible for managing social media accounts, creating compelling content, monitoring trends, and analysing campaign performance.


Your primary goal is to grow and improve our reach and engagement by promoting the Charlie Waller brand, producing and sharing insightful content and maintaining a positive online presence.


About the role
We are seeking a talented and passionate Social Media Officer to join our busy Comms Team.


You will collaborate closely with our PR Officer and Stories & Content Manager to create visually appealing and impactful content across a range of social platforms.

You will have the opportunity to strategically plan social content, contribute to digital comms plans, steer tone of voice and evaluate key audiences.


Projects are always varied as we have a steady mix of larger, fully integrated campaigns alongside smaller marketing projects for all our key functions: charitable activity, fundraising, workplace programmes and brand awareness.


Your position within the charity will be key to all departments and your measurable output will clearly show your impact to our supporters and beneficiaries.


About the Trust


The Charlie Waller Trust was set up by the Waller family in 1997 in response to the loss of their son and brother Charlie who tragically took his own life whilst suffering from depression.

We have since become one of the UK's most respected mental health charities.


Our overarching mission is to educate young people and those with responsibility for them - parents and carers, teachers, college and university staff and employers - about their mental health and wellbeing.

We recognise the importance of diversity and equality in mental health conversations, ensuring that our educational resources and outreach efforts are inclusive and accessible to individuals from all backgrounds.


The Charlie Waller Trust is a great place to work, with around 25 employees and over 40 freelance mental health trainers, speakers and experts.


About our team
This role sits within our growing Comms Team, reporting to the Head of Communications.

We are a hardworking and friendly team, all highly skilled and experienced in our fields and passionate about helping support and educate people in looking after their mental health.


We have ambitious plans for 2024 and it's an exciting time to join and be a part of the charity's future growth.

The Charlie Waller Trust is a great place to work. We care about mental health and wellbeing in our team and have a positive, enabling workplace culture.


Our values drive our work:

Warm:

Positive personal connections are central to mental health; we aim to reflect that in all our relationships with beneficiaries, supporters, staff and volunteers.


Empowering:

We support all those we work with, and who work for us, to use their minds, hearts, energy and creativity to fulfil their potential.


Collaborative:

Partnership and cooperation are at the core of our work; we seek the views of those we wish to support and aim to put them at the centre of our activity.


Compassionate:

We recognise vulnerability in ourselves and others, especially where there is more than one reason people may be vulnerable to mental health problems, discrimination or inequality.


Open:

We believe in being honest about the way we work, our aspirations and where we need to improve; openness and good communication are key to good mental health.


Key responsibilities

1. Social media planning

  • Develop social media plans aligned with the Trust's goals and target audience.
  • Audience profiling review our current followers and gauge each platform audience accordingly.
  • Research and stay up to date on the latest social media trends, best practices and emerging platforms.
  • Identify and recommend new opportunities for social media growth and engagement, including paid advertising opportunities.

2. Content creation and management

  • Create engaging and shareable content for social media platforms, including copy, images,
videos and infographics.

  • Schedule and publish content on a variety of social media channels.
  • Monitor and moderate usergenerated content, ensuring brand consistency and compliance with guidelines.
  • Collaborate with internal teams to gather information and develop content ide
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